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Digital Turbine and Databricks Forge an Innovative Partnership

In a significant strategic move, Digital Turbine (NASDAQ: APPS), renowned for its cutting-edge growth solutions within the mobile ecosystem, has officially partnered with Databricks, a leader in data and AI technology. This collaboration is set to accelerate the integration of AI intelligence into the vast troves of data managed by Digital Turbine, which spans over 80,000 applications and connects with more than a billion devices globally.

The integration will primarily leverage Databricks Genie Spaces and Databricks Apps, allowing Digital Turbine to unify its data intelligence framework seamlessly. According to Ben John, CTO of Digital Turbine, this collaboration not only enhances their technical capabilities but also fosters a closer working relationship between data and engineering teams. This new synergy transforms complex data into actionable AI insights, thereby expediting innovation and delivering actionable intelligence that drives performance for partners in the mobile ecosystem.

At the heart of this initiative is Digital Turbine's existing robust data infrastructure, powered by the Ignite Graph and DT iQ technologies. The Ignite Graph enables real-time device interactions to be mapped, paving the way for predictive modeling and actionable insights, while DT iQ aggregates this data to cater to smarter targeting strategies. By incorporating Genie, Databricks' AI agent, employees at Digital Turbine can interact conversationally with their data, yielding trusted answers quickly. This tool is also pivotal in ensuring that specific business logic and protocols are respected throughout the data analysis process, guaranteeing that inquiries formulated in natural language return accurate results rapidly.

With a commanding amount of first-party data, Digital Turbine is positioned uniquely to extend its reach further, maximizing the scale of its operations. This collaboration with Databricks catalyzes the transformation of raw behavioral signals from users into automated decisions, thereby directly benefiting advertisers and brands associated with Digital Turbine. This integration supports the DT iQ and Ignite Graph framework, which interconnects signals across diverse applications, driving real-time intelligence and actionable outcomes within the increasingly data-driven mobile marketplace.

Databricks Apps serves as the pivotal element in this collaboration, facilitating the development, deployment, and scaling of secure data and AI applications directly within the Databricks ecosystem. Being a serverless application platform, it allows Digital Turbine’s teams to transform reliable data into AI applications ready for production swiftly, without compromising data governance.

Tony LaVasseur, RVP Media & Advertising at Databricks, comments on the partnership's potential, emphasizing how it exemplifies the tangible benefits of enterprise AI constructed on trusted, governable data at scale. With Genie, Digital Turbine's teams can seek instant answers from their data, while Databricks Apps transforms those insights into actionable AI applications, promoting swifter, smarter decision-making processes that yield measurable outcomes for clients.

The establishment of this partnership lays down a scalable infrastructure for the forthcoming generation of generative AI and agent-driven mobile capabilities. By synergizing its extensive on-device footprint with the Databricks platform, Digital Turbine sustains its leadership position in cultivating an open, intelligent mobile ecosystem.

About Digital Turbine

Digital Turbine (NASDAQ: APPS) is redefining the mobile landscape by connecting advertisers, app developers, and device manufacturers through seamless on-device integrations. It harnesses the power of the Ignite Graph and DT iQ to derive actionable insights and measurable performance, delivering the benefits of a walled garden without compromising user experience. The company’s technology operates on more than 1 billion devices, embedding its solutions across 80,000 applications, and reaching over a billion users monthly, thus driving growth in mobile experiences worldwide.

For further details on this partnership and Digital Turbine’s offerings, visit Digital Turbine's website.