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Aviation American Gin Introduces Cranberry & Blood Orange Flavor

Aviation American Gin, renowned for its exceptional smoothness and versatility, is stepping up its game by launching its inaugural flavor innovation—Cranberry & Blood Orange. This new offering is not just a simple flavor addition; it marks a significant milestone as it's the first time the brand has changed its product since its creation over twenty years ago.

This innovative gin combines the bright, juicy notes of cranberry with the zesty kick of blood orange, all while retaining Aviation’s signature botanical profile. The result? A vibrant and refreshing twist on classic gin that promises to elevate at-home cocktail experiences effortlessly.

To promote this exciting launch, co-owner Ryan Reynolds features in a humorous video that showcases the ease with which the new flavor can fit into any cocktail recipe. The video's light-hearted tone emphasizes Aviation's fresh approach to innovation, suggesting that this drink is so flavorful, it basically prepares cocktails on its own.

Cranberry & Blood Orange Flavored Gin is now a permanent addition to Aviation's lineup and is available nationwide. With its robust flavor profile, this gin is designed not only to be enjoyed on casual evenings but also to enhance hosting responsibilities during gatherings. It’s an accessible option for both novice mixers and seasoned bartenders looking to craft standout drinks.

One of the standout attributes of this particular gin is its versatility. It blends seamlessly into various cocktails, making it easy to enjoy in a range of settings. Signature serves like the Bloody Good Mimosa, Blimey Fizz, and Crimson Cosmo showcase the delightful balance of tartness and citrus that this gin brings to mixology.

Ryan Reynolds, reflecting on this new product, shares, "Innovation is at the heart of what we do. That’s true despite the fact that until today we have not really changed our product at all. I am so proud of our first actual innovation - the delicious Cranberry & Blood Orange." His enthusiasm resonates throughout the brand's mission to continuously offer new experiences to their consumers.

Ricky Collett, Gin Category Marketing Director at Diageo, states, "We wanted to create new occasions for consumers to engage with Aviation in fresh, creative ways. The combination of Aviation's signature gin with tart cranberry and citrus-forward blood orange offers cocktail elevation while remaining easy to enjoy." This remarkable new flavor positions Aviation to capture the attention and taste buds of a broader audience, reflecting a palette that’s keen on exploring refreshing alternatives.

Aviation Gin is recognized as one of the world’s highest-rated gins, boasting a remarkable score of 97 points from Wine Enthusiast. Its roots lie in a unique collaboration between bartenders and distillers, creating a distinct style of American gin that stands apart from its competitors. The brand operates a distillery and visitor experience in Portland, Oregon, offering gin aficionados a chance to engage with their craft firsthand.

As a member of the Diageo portfolio, Aviation is part of a global leader in beverage alcohol, with an impressive collection of brands across various categories. Diageo’s commitment to responsible drinking is evident, and it encourages consumers to enjoy its products safely. It aims to celebrate life every day, everywhere—something that is perfectly encapsulated in their latest offering from Aviation American Gin.

For more information on this new flavor and to stay updated with Aviation's latest offerings, visit their official website at www.aviationgin.com and follow them on Instagram and Facebook @AviationGin. Cheers to new beginnings in flavor and cocktail creation!