#Japan #Tokyo #Chocolate #Lotte #Bikkuriman

A New Chapter in Bikkuriman History

Lotte Co., Ltd. is making waves in the Japanese snack industry with an innovative launch set for September 2, 2025. This new product line, titled Bikkuriman Chocolate - Local Editions, will feature two distinct versions: one focused on Eastern Japan and the other on Western Japan. What sets this product apart is its incorporation of local culture through 47 unique stickers representing each prefecture—a first in Bikkuriman's history.

The Bikkuriman series, known for its playful Devil vs. Angel motif, celebrates its 40th anniversary this year. The new chocolates not only evoke nostalgia among long-time fans but also aim to engage a younger demographic. This product merges the joy of collecting with the rich cultural heritage of Japan, providing a fresh and exciting experience.

Unique Features of the Local Editions

• - Collection of Stickers: Each chocolate includes one out of 50 collectible stickers, with 25 unique designs for Eastern and Western Japan, respectively. These stickers are adorned with glittering graphics and represent the individuality of each prefecture, inviting the collectors to explore local narratives.
• - Crispy Wafer Texture: The chocolates feature a crunchy wafer texture, promising a delightful snacking experience.

Launch Details

• - Release Date: September 2, 2025
• - Available Regions: The Eastern Japan edition will be available in areas including Hokkaido, Tohoku, and the Kanto region, while the Western Japan edition will be launched in the Kansai, Chugoku, and Shikoku regions.
• - Content & Pricing: Each chocolate contains one sticker and will be priced around ¥140, making it an accessible treat for collectors.

Background of the Launch

Katsuhisa Oda, from Lotte’s Marketing Division, mentions that 2025 marks a significant milestone for the Devil vs. Angel series. The aim is to create a connection across generations—encouraging both loyal fans and newcomers to embrace the Bikkuriman concept. The decision to focus on 'local' themes was inspired by the Bikkuriman Regional Revitalization Project, launched in 2022, which aims to showcase the beauty and uniqueness of various regions in Japan.

Oda explains, "We want to energize the entire country through this project, demonstrating that Bikkuriman has a role in promoting local pride and culture. Individually designed stickers reflect the character and theme colors representative of their respective regions, some even incorporating local motifs. We hope fans will find joy in discovering and enjoying the 'local flavor' of each prefecture together."

The Bikkuriman Regional Revitalization Project

Started in 2022, this initiative aims to leverage the Bikkuriman brand to uplift local economies and cultures. The ongoing sixth installment, Bikkuriman × MUSASHI Exhibition: The World of Sacred and Demonic Art, is further evidence of this commitment.

To summarize, the launch of the locally-themed Bikkuriman chocolates combines nostalgia with regional pride and offers a unique opportunity for collectors. With its rich history, engaging designs, and delicious taste, this new product line promises to become a beloved staple for both old fans and new enthusiasts alike.

For more information, please visit Lotte's official website.