CHANT Launches Ethical Cosmetics Campaign in Kagoshima with Pop-Up Events and Limited Offers

CHANT Unveils Exciting Campaign in Kagoshima

In an inspiring move towards sustainable living and self-care, CHANT, an ethical cosmetics brand based in Tokyo, is set to launch a television ad campaign starting December 1, 2025, on Kagoshima Television (KTS). This initiative aims to promote its brand message of gentle self-care for both the skin and the environment, inspired by the company’s commitment to serving sensitive skin, including that of babies and the elderly.

Television Advertising Launch

Beginning on December 1, 2025, CHANT's commercial will air across the Kagoshima region. The focus will be on their innovative product, the TANE All-in-One Shampoo Bar, which embodies the philosophy of keeping personal care kind to both users and the planet. The campaign introduces viewers to the world of ethical self-care, known as エシケア, fostering a sustainable lifestyle through beauty.

For a sneak peek, you can view the promotional video here: Watch on YouTube.

Spotlight on Local Television

In conjunction with the TV campaign, Akiko Tanioka, the CEO of CHANT, will appear on the lifestyle information program Check! Kagoshima on December 19, from 11:24 to 11:30 AM. During the segment, she will discuss the brand's origins, rooted in her experiences as a mother dealing with her child's atopic dermatitis, and the heartfelt decisions that led to the development of the TANE product line. This brand, designed by moms for moms, seeks to redefine ethical self-care, highlighting the essence of compassion embedded in the corporate identity.

Exciting Pop-Up Event at Foodoasis Super Harta

To celebrate the launch and engage with the community, CHANT will host a special pop-up event on December 20 and 21, from 11 AM to 6 PM at Foodoasis Super Harta in Kagoshima City. Attendees can enjoy a variety of exclusive promotional activities.

Limited Edition 福袋 (Lucky Bags)

As part of the campaign, CHANT will offer a limited number of celebration lucky bags. With only 20 sets available, these gift boxes will be priced at a 30% discount from the regular price, featuring:

- TANE All-in-One Shampoo Bar
- SAKI Oil Serum
- A silicone holder and carrying case
- A cotton face wash net bag
- An original gift box

This collection represents an essential starter kit for anyone wishing to embrace an all-encompassing shampoo bar lifestyle.

Giveaway Campaign

Alongside the pop-up event, there is a nationwide giveaway campaign to commemorate the TV ad and the show appearance, wherein five lucky participants stand a chance to win a TANE Shampoo Bar. Interested individuals can apply through the provided form, with the application deadline set for December 31. Winners will be notified via product shipment.

Application Form

A Message from the CEO

Akiko Tanioka shares her vision: “CHANT started with a small soap made for my son, and has blossomed into a brand embraced by customers all over Japan. From this naturally rich area of Kagoshima, we aspire to deliver a new standard of self-care that’s gentle for both skin and the earth.”

Company Overview

- Company Name: CHANT Co., Ltd.
- Headquarters: 9th Floor, Suna no Tsuji Square, 36 5-chome, Shiba, Minato-ku, Tokyo.
- CEO: Akiko Tanioka
- Founded: June 2024
- Business Focus: Planning, manufacturing, and sales of sustainable cosmetics and upcycled products.
- Official Website: CHANT Tokyo
- Online Store: CHANT Shop