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Truekind® Introduces the TrueCool Collection

Truekind®, known for its innovative approaches to women's intimates, has recently unveiled an exciting new line aimed at addressing the unique needs of women going through perimenopause and menopause. The TrueCool Wireless Menopause Bra and TrueCool Mid-Waist Menopause Brief are designed specifically to provide cooling comfort while maintaining style and support. This launch comes at an essential time when discussions surrounding menopause are becoming more prominent and necessary.

Developed in collaboration with the experienced lingerie expert Jené Luciani Sena, this collection takes into account the discomforts that often accompany menopause, such as hot flashes and night sweats. Luciani Sena, who has her own experiences with perimenopause, expressed her passion for creating a supportive solution. She emphasized that how women's bodies change during menopause should be acknowledged, leading to a thoughtful and empathetic approach to intimate wear.

The TrueCool collection utilizes advanced TrueCool fabric technology that features lightweight, breathable materials alongside perforated designs to enhance comfort. Moreover, the fabric includes a special cooling treatment, ensuring that wearers remain cool and dry throughout their day. While maintaining the beloved features of Truekind's Comfort Wireless Shaper Bra, the TrueCool Wireless Menopause Bra introduces innovations that cater to the hormonal changes women experience. The wire-free design gently lifts without constraining, providing ease through adjustable straps and a flexible band accommodating size fluctuations. The seamless construction and built-in lightweight perforated foam cups guarantee a discreet look, making it an excellent choice for everyday wear.

Complementing the bra, the TrueCool Mid-Waist Menopause Brief offers light compression and is crafted with seamless construction for enhanced comfort. Together, these pieces are available in a wide range of sizes from S to 4X, promoting inclusivity in fashion, and come in flattering shades such as Black, Chai, and Rose Tan.

Siobhan Lonergan, Chief Brand Officer of Truekind®, remarked on the brand's commitment to ensuring every woman feels comfortable, confident, and dignified throughout every phase of life. She stressed that menopause has been overlooked in the intimates category for too long, and the TrueCool collection aims to significantly change that narrative. In essence, Truekind® focuses on creating functional and stylish everyday solutions that enable women to navigate menopause with poise and assurance.

The Truekind® TrueCool Wireless Menopause Bra and TrueCool Mid-Waist Menopause Brief were made available exclusively at Truekind.com starting October 16, 2025. Each item retails for $34.99, making the collection accessible and approachable for a range of budgets.

With this new collection, Truekind® is poised not only to redefine how intimates are experienced during menopause but also to foster a broader conversation around women’s health and wellness. By addressing real needs with innovative products, the brand continues its mission of empowering women to embrace every stage of life with confidence and comfort.