#China #Italy #Milan #Baijiu #Langjiu

Celebrating Chinese Baijiu in Italy

From October 20 to 23, 2025, Langjiu, one of China's leading baijiu brands, made its mark in Italy by hosting the event titled "Chinese Langjiu, Welcoming the World." This initiative aimed to bring the distinct cultural essence of Chinese baijiu to an international audience, bridging the gap between tradition and modernity.

A Prestigious Collaboration

A significant highlight of this occasion was Langjiu's role as the exclusive liquor partner at the Global Fashion Summit, held in Milan on October 21 and 22. This summit gathered key figures from governmental bodies, industry associations, and prominent enterprises to explore the latest trends in the fashion world, including advancements in artificial intelligence and sustainable practices.

Luo Xi, the deputy general manager of Langjiu's International Business Department, opened the summit with an insightful perspective. He praised the similarities between fashion and fine liquor, stating that both are "arts of time" reflecting craftsmanship and inspiration. Luo eloquently linked fashion's expression of individuality to Langjiu's flagship product, Qinghua Lang, which merges natural beauty with artisanal spirit, showcasing how these worlds can coalesce.

Cultural Exchange in Cocktail Form

Following the summit, Langjiu hosted a themed cocktail reception featuring its renowned Qinghua Lang. Guests were treated to an array of creative cocktails inspired by a delightful blend of Eastern and Western traditions. This reception was not merely a celebration of beverages but an innovative culinary experience designed to engage attendees with the depth of China’s liquor culture.

Journey to the Heart of the Renaissance

Italy served as the inaugural stop for Langjiu's global campaign. During their visit, the Langjiu team ventured into Florence, a city integral to the Renaissance, where they engaged in enriching discussions with Marchesi Mazzei, a historic Italian winery with more than 650 years of tradition. Both parties exchanged insights on winemaking philosophies, exploring the nuances of regional terroirs and potential avenues for brand internationalization.

Francesco Mazzei, the chairman of Marchesi Mazzei, expressed admiration for Langjiu’s craftsmanship and vision, noting the promising opportunities for collaboration moving forward.

A Night of Elegance

To further mark their presence in Italy, Langjiu hosted the "Qinghua Lang Night," a gala tasting event in Florence that attracted city government officials and local winery proprietors. Attendees were immersed in the exquisite aromas and cultural narratives associated with the sauce-aroma style of baijiu. At this event, Luo reaffirmed Langjiu's commitment to promoting Chinese baijiu culture worldwide and fostering the internationalization of its traditional industries.

The Future of Langjiu

After its successful event series in Italy, Langjiu is set to continue its global outreach. Future destinations include France, the United States, Japan, and Australia, where the brand aims to further establish liquor as a medium for dialogue, cultural exchange, and international collaboration.

In conclusion, Langjiu's endeavors not only highlight the unique attributes of Chinese baijiu but also emphasize the importance of cultural diplomacy in today's interconnected world. As it continues to engage with various cultures, Langjiu remains a beacon of traditional craftsmanship and innovative exchange.