Sabre Expands Global Travel Marketplace with Access to 100,000 Chinese Hotels
Sabre Expands Hotel Offerings in Global Marketplace
Sabre Corporation is making significant strides in the travel technology space by forming a new partnership with Shanghai Fuxun Information Technology Co., Ltd. This collaboration is set to add an impressive repertoire of over 100,000 domestic hotels across China to the renowned SabreMosaic™ Travel Marketplace. This positions SabreMosaic as the sole global travel marketplace featuring domestic lodging options from China.
Through this partnership, Sabre will offer an extensive selection of accommodations, including more than 70 notable Chinese hotel chains, some of which rank among the world's largest by total room count. In addition to local brands, the platform will also include the domestic operations of several international hotel chains and a variety of independent hotels. These choices have been historically challenging for international travel agencies to access, which is set to change.
John Chen, Co-founder and CMO of Fuxun Travel, emphasizes the significance of this partnership, stating, "Our mission is to help Chinese hotels connect with travelers everywhere. Working with a leading global travel marketplace like Sabre showcases Fuxun's properties to a vast network of international buyers, a critical step for facilitating travel bookings from key international markets."
Advantages for Travel Sellers
With the integration of over 100,000 new properties, travel sellers connected to Sabre will have unprecedented access to a variety of hotel options that were previously unavailable or difficult to source. This not only enhances Sabre's inventory but also provides competitive pricing advantages, as many offerings include attractive discounts ranging from 15% to 25%, often with complimentary breakfast.
Furthermore, the additional prepaid options will grant travelers more flexibility and choices when booking their accommodations. As Deepshikha Sehgal, Head of Lodging for APAC at Sabre, puts it, "Access to domestic lodging content in China is imperative for our agency partners, and with this collaboration, we are driving impactful solutions for hoteliers looking for greater exposure in global markets."
This new content will integrate directly into the SabreMosaic Travel Marketplace, which currently comprises a staggering 2 million lodging options alongside partnerships with over 150 low-cost carriers, 420+ EDIFACT airlines, and various car and rail providers. The inclusion of Fuxun’s extensive offerings allows Sabre to further strengthen its position as the largest lodging marketplace in the travel industry.
Looking Forward
As the travel landscape continues to evolve, the expanded access to Chinese hotels is expected to enhance Sabre's penetration in one of the largest and most crucial travel markets worldwide. The partnership aims not only to bolster Sabre's offerings but also to ensure that travel agencies can provide a seamless experience to their customers. The comprehensive availability of lodging options—both domestic and international—via the SabreMosaic platform facilitates a more seamless booking journey for travelers, fulfilling their lodging needs more efficiently than before.
In conclusion, this strategic alliance between Sabre and Fuxun will undoubtedly reshape the way travelers experience booking in China, offering a wealth of options and easier access to domestic hotels that were previously hard to find. As the collaboration progresses, both companies anticipate leveraging robust data and decision-support capabilities to continue fostering growth in the global travel market.
About Sabre Corporation
Sabre Corporation is a premier technology company tackling significant opportunities and overcoming complex challenges in travel. By harnessing speed, scale, and insights, Sabre empowers airlines, hoteliers, and travel agencies to sell and manage travel around the globe. With its headquarters located in Southlake, Texas, and a reach spanning over 160 countries, Sabre remains dedicated to driving innovation in the travel industry.
About Fuxun Travel
Fuxun Travel, a subsidiary of Shanghai Fuxun Information Technology Co., Ltd., specializes in simplifying corporate travel processes through tech-driven solutions. The company's philosophy revolves around building connections between various distributors and hotel resources, aiming for efficiency in the travel booking experience.