Zahav Foods Brings Its Signature Hummus to Target Across the East Coast

Zahav Foods Expands Its Reach with Target Launch

Zahav Foods, a consumer packaged goods (CPG) brand, co-founded by Michael Solomonov and Steve Cook, has just announced the launch of their renowned Zahav Hummus in Target stores across twenty East Coast states. This product, which draws from a cherished recipe at their acclaimed Zahav restaurant in Philadelphia, marks a significant milestone in making gourmet hummus accessible to everyone.

Quality Ingredients and Unmatched Flavor

Available in conveniently sized 10 oz packages for $7.99, Zahav Hummus is not just another store-bought option. It sets itself apart with its dedication to natural ingredients. The recipe features only six core components: Tehina, Chickpeas, Lemon Juice, Salt, Cumin, and Garlic, without any added oils. This attention to quality allows Zahav Hummus to provide a rich and creamy experience that is uniquely satisfying.

Unlike many other hummus brands, Zahav’s version uses approximately four times the amount of premium roasted Tehina, creating a flavor profile that truly shines. Its Tehina-forward style is a first in the retail hummus aisle, promising consumers an indulgent taste that reflects the expertise of its founders.

Target Launch and Availability

The exciting release at Target means that customers can now enjoy this restaurant-quality dish at home. The launch includes 485 Target outlets in key regions such as Pennsylvania, New York, New Jersey, New England, and Florida. Michael Solomonov and Steve Cook expressed their enthusiasm: "We are excited to bring a Hummus to Target shoppers with no added oil and the same premium Tehina used in our restaurants. With just six simple ingredients, our Hummus can be both the star of your dinner table and a welcomed guest at any party."

This latest endeavor follows the initial rollout of Zahav Hummus at Whole Foods Market in January 2024, where it quickly became the top-selling Hummus SKU in the Mid-Atlantic region. By September 2024, it expanded to Whole Foods locations nationwide, further establishing its popularity.

A Culinary Journey Years in the Making

The journey of Zahav Hummus to store shelves represents over 17 years of dedication to perfecting this flagship dish. The founders, Solomonov and Cook, have refined their recipe over the years, ensuring that it reaches the same high standards as the one served in their Philadelphia restaurant.

Their commitment to quality and flavor comes alongside a broader vision of bringing a piece of the Zahav dining experience directly to consumers' homes. Whether it’s the centerpiece of a family meal or a tasty dip for gatherings, Zahav Hummus is designed to elevate any dining occasion.

Join the Hummus Revolution

For those eager to find Zahav Hummus in their local Target, additional information, including store locations and scrumptious recipes featuring the hummus, can be found on their official website, zahavfoods.com. The founders also share unique recipes on Instagram at @zahavfoods, inviting everyone to explore the versatility of their signature product.

In summary, Zahav Foods' expansion into retail signals a new chapter for this celebrated brand, bridging the gap between restaurant-quality Mediterranean cuisine and everyday dining. Look out for Zahav Hummus in grocery aisles and prepare to experience a taste of Philadelphia at home.