#United States #San Francisco #marketing #AI Platform #BlueOcean

BlueOcean Launches an Innovative Marketing-Focused AI Platform

On October 2, 2025, BlueOcean announced the introduction of their cutting-edge marketing-specific agentic AI platform. This platform is tailored to empower brand leaders across various levels—from C-suite executives to marketing practitioners. The primary aim is to provide instant, contextual insights that spur creativity and expediate decision-making processes.

Described as built by marketers, for marketers, BlueOcean's new platform stands out by combining extensive proprietary data spanning over five years from more than 3,000 sources. This effective approach delivers clarity in areas where general AI solutions may lack precision. Initially, organizations such as AWS, Cisco, Databricks, Intel, Microsoft, Roche, and SAP have reported up to a 97% improvement in operational efficiency. This remarkable enhancement allows marketing teams to refocus from tedious manual reporting to strategic, bold actions driven by creativity.

A notable background highlighted is a recent MIT report indicating that an overwhelming 95% of generative AI pilots are unsuccessful. However, these setbacks serve as pivotal learning opportunities for organizations. According to the report, evaluating success should encompass broader impacts and not solely focus on short-term revenue losses.

Embedding AI into Workflows

To seamlessly facilitate these insights, BlueOcean's platform integrates three fundamental aspects: 1) embedding AI into everyday workflows, 2) ensuring data readiness, and 3) investing in change management.

This innovative platform features a multi-agentic intelligence engine known as Spark™, which allows marketers to access instant answers to critical questions, such as:

• - How did my ad spend last quarter affect brand awareness compared to my top three competitors?
• - What key initiatives are my competitors utilizing to stimulate growth?
• - Were there specific moments last year that negatively impacted my brand, and if so, when and why?

Not only does BlueOcean respond to these pertinent inquiries, but it also provides actionable insights to enable teams to promptly begin crafting their next strategic campaign or action plan. Brands utilizing this innovative platform can monitor their live BlueScore™, which serves as a cumulative measure of five key aspects of brand reputation, including awareness, distinctiveness, consistency, impact, and trust.

A New Source of Creative Guidance

According to Liza Nebel, Co-founder and COO of BlueOcean, clients witness a transformative experience when they see the platform's capabilities at work—the reduction of weeks of effort to mere minutes leads to immediate insights that stimulate creativity. The purpose-built AI agents mimic a dedicated team of creative strategists, always available to provide support. Instead of waiting for exhaustive reports that consume weeks to produce, marketers can ask straightforward questions to receive context-aware insights instantly.

Contrasting with generic AI solutions, BlueOcean's comprehensive data analytics advantage lies in its extensive dataset curated over five years. Unlike simple marketing chatbots, BlueOcean continuously analyzes a broad spectrum of public and subscription-based data sources that are already utilized by marketers. Providing insights from thousands of brands and competitors, it delivers a real-time comprehensive viewpoint on the brand landscape.

Gaining rapid insights is imperative as modern marketers hustle to outperform a competitive landscape. Current statistics showcase that data-driven firms experience 10-15% higher revenue growth than their rivals. With projected marketing technology spending expected to reach $1.4 billion by 2030, enterprises are increasingly urged to deploy AI tools effectively; Deloitte anticipates that by 2027, 50% of companies employing generative AI will embrace AI agents.

About BlueOcean

Founded in 2019, BlueOcean is devoted to accelerating marketing teams' decision-making processes, enabling them to focus more on innovative and creative aspects of brand development. Their agentic AI platform not only streams proprietary data but transmutes brand signals like market sentiment and competitive actions into actionable strategic plans. These initiatives help unleash the creative potential of teams while achieving measurable outcomes for brands. The co-founders, Grant McDougall and Liza Nebel, are marketing veterans who have previously collaborated with leading global brands.

The path forward appears promising as more corporations adopt BlueOcean's innovative platform to redefine brand strategies and revolutionize how marketing decisions are formed.

For additional information about BlueOcean and their groundbreaking solutions, please visit BlueOcean.