#Japan #Matcha #Asakusa #Soba #KIWAMI

Introducing 'Kiwami' Soba: A Taste of Tradition

The newly established premium soba brand 'Kiwami' opens its doors in Asakusa, Tokyo, on October 25, 2025. Operated by Marusan Inc., hailing from Izumo, Shimane Prefecture, this venture signifies a significant embodiment of Japanese culinary culture. Positioned within the expansive ‘LPC JAPAN STUDIO’, 'Kiwami' offers patrons an immersive experience combining soba, tempura, and matcha, providing a fresh perspective on fine dining steeped in culture.

Conceptual Roots

Rooted deeply in the craft of soba-making, 'Kiwami' embodies the philosophy of renowned artisans from Izumo. The brand was born from the desire to enhance the natural flavors of ingredients with a subtle touch, just like salt enhances taste without overshadowing. The approach is meticulous, focusing not only on the food but creating a holistic experience that allows visitors to truly feel and appreciate Japanese culture.

A Unique Dining Experience

At 'Kiwami', every element has been carefully curated, particularly the ingredients used for the soba and tempura offerings. The shop features a special '100% Soba' which maximizes the aroma and texture distinctive to freshly made soba. Customers can choose their own soba and tempura, making the dining experience interactive and personal. The staff prepares each dish with attention to detail, allowing diners to enjoy both the freshness and the live spectacle of soba-making.

Gastronomic Excellence

The main flooring hosts an interactive dining experience where visitors can select their soba and paired tempura, accentuating the harmony between these elements. At the same time, the tempura is lightly batter-fried to preserve the natural flavors of the ingredients, providing an exceptional taste encounter. True to its name 'Kiwami', meaning 'extreme' or 'the pinnacle', the establishment aims to deliver high-quality moments through a combination of taste, ambience, and service.

Cultural Fusion

The experience extends beyond the first floor. The second level houses the 'MATCHA STUDIO,' designed under the guidance of a tea ceremony expert. This studio introduces participants to the traditions of Japanese tea ceremonies, allowing them to feel and appreciate the principles of 'Omotenashi' (hospitality) while they whisk their own matcha. This approach not only ties in the flavors of Japan but also promotes a deeper understanding of the cultural significance behind tea. The space invites both domestic and foreign visitors, especially the younger generation, to engage with and relish Japanese culture in innovative ways.

Bringing Izumo’s Spirit to Asakusa

Kiwami stands as an evolution of the Izumo-rooted 'Shio-Meijin' philosophy—melding culinary expertise with cultural experiences. By offering quality soba and freshly prepared tempura alongside the immersive matcha experience, 'Kiwami' in Asakusa forms a remarkable pocket of traditional Japanese culture, inviting visitors to savor every moment. This unique blend of dining and cultural insights promises a refreshing perspective on Japanese traditions, making it an unmissable destination for anyone looking to explore Japan anew.

Location and Opening Details

• - Restaurant Name: Juwari Soba Shio-Meijin Kiwami Asakusa/MATCHA STUDIO (inside LPC JAPAN STUDIO)
• - Address: 2-3-61 Nitenmon Building II, Taito, Tokyo, Japan
• - Opening Date: October 25, 2025
• - Operating Company: Marusan Inc. (Headquarters: Izumo, Shimane Prefecture)
• - Website for LPC JAPAN STUDIO: LPC JAPAN STUDIO

This innovative dining venture not only showcases the rich culinary traditions of Japan but also serves as a contemporary interpretation of cultural experiences, promising guests memorable moments in the heart of Asakusa.