#United States #Downers Grove #Dover Fueling Solutions #4Court Media #Wayne Dispensers

Dover Fueling Solutions Unveils 4Court Media

Dover Fueling Solutions (DFS), a prominent player in the global fuel and convenience retail industry, has launched an innovative retail media network called 4Court Media™. This new platform aims to bridge the gap between brands and consumers right at the fueling station, thereby revolutionizing how advertisers engage with their audience during a crucial part of the shopping experience.

What is 4Court Media?

4Court Media is a comprehensive media network designed specifically for the fueling environment, primarily utilizing Wayne Ovation® fuel dispenser screens. These high-definition displays, which come in both 27-inch and 12-inch formats, are strategically placed to capture consumers' attention as they fuel their vehicles. The platform offers advertisements from a diverse range of both endemic (fuel-related) and non-endemic (other consumer brands) companies, thereby providing extensive opportunities for advertisers.

Engaging Consumers at the Pump

Fueling stations have historically been underutilized in terms of advertising avenues. With 4Court Media, DFS creates a vibrant media landscape at these locations, reaching consumers when they are often waiting and potentially open to suggestions. Retailers are given a managed media solution that not only enhances the overall customer experience but also generates additional revenue through ad sales. This can include integrating promotional content from retailers alongside national ad campaigns, making it a versatile tool for boosting consumer engagement and in-store traffic.

Quick Success and Future Growth

Since its inception, 4Court Media has rapidly expanded, with over 1,500 locations and 13,000 screens already in operation across diverse demographic markets in the U.S. This growth positions it as one of the fastest-growing retail media networks available. Advertisers now have a fresh alternative for reaching their target market at a critical point in the purchasing process—a touchpoint that has been largely ignored in traditional media buys.

Dan Seymour, Commercial Partnership Lead for 4Court Media, remarked, "Advertisers finally have a scalable, high-quality alternative for engaging consumers at the dispenser. With DFS's nationwide reach and rapid site growth, 4Court Media delivers the choice and flexibility brands have been waiting for." This network is not only about advertising; it's about transforming the fueling experience into a more dynamic interaction between consumers and brands.

Supporting Retailers' Goals

DFS's recent Retail Rewired 2026 Fuel and Convenience Trends Report highlighted the increasing focus on enhancing the fuel-to-store journey. Retailers aim to implement effective strategies such as discounts, improved food selections, and personalized loyalty programs to drive consumer engagement. The report also forecasts significant increases in spending on promotions and advertising technology, reinforcing the critical role of platforms like 4Court Media in the future of retail.

Kendra Keller, Vice President and General Manager for North America at DFS, emphasized the importance of this evolution, stating, "By combining our solutions with a fast-growing retail media network, we're giving advertisers a powerful way to reach highly engaged consumers and providing retailers a proven tool to drive foot traffic and in-store sales at a pivotal moment of purchase decision-making.”

Enhanced Access for Advertisers

4Court Media stands out by providing brands and agencies with smooth access through existing buying channels, partnering with various media sales and programmatic partners. This seamless entry into the network enhances the advertising landscape's potential and expands the options for reaching consumers during their refueling experience.

Conclusion

Dover Fueling Solutions continues to innovate in the realm of forecourt technology, and 4Court Media signifies a significant leap forward for both retailers and advertisers. As consumer behaviors evolve and the demand for effective engagement strategies grows, the introduction of this media network offers exciting new prospects for marketers eager to connect with consumers in meaningful ways. With ongoing plans for expansion, 4Court Media is poised to transform the advertising landscape at fueling stations, elevating the convenience store shopping experience in ways previously unimagined.

Visit Dover Fueling Solutions for more information about their services or to explore opportunities through 4Court Media.