Super Impulse Revives Twisty Petz in 2025 with a Trendy Relaunch for New Collectors

Super Impulse Revives Twisty Petz for a New Generation



In a bold move to captivate the young toy market, Super Impulse, a well-known name in licensed toys, has announced the much-anticipated return of Twisty Petz in 2025. This beloved collection, which allows children's playful imaginations to thrive, combines adorably designed pets that can magically morph into stylish accessories with just a twist.

The Twisty Petz are now available for purchase on platforms like Amazon, Target, and various specialty toy stores throughout the USA. With bright colors and charming designs, these collectibles are not only cute but also tap into the current fashion trends of jewelry and friendship bracelets, targeting kids aged 6 to 12. By marrying the appeal of cute animals with contemporary fashion, Twisty Petz aims to create a unique experience of wear-and-share fun for the next generation.

Alan Dorfman, the President of Super Impulse, commented, “While we've made our mark with classic brands, Super Impulse remains committed to trend-driven innovation. Twisty Petz brings together the best of fashion and collectibles with a unique twist - literally, by transforming from a pet into a fun, stylish accessory.” The transformation from a pet to an accessory taps into the rising popularity of beaded jewelry, projecting a growth from $6.41 billion in 2024 to $12.69 billion by 2032, according to industry forecasts. This statistic further emphasizes the relevance of Twisty Petz in today's market, where kids can express their personalities through fashion.

Creative Play and Collectibility



The Twisty Petz collection encourages creativity and social interaction among kids. With each quick twist, these adorable companions can easily change into trendy bracelets, necklaces, rings, or accessory charms, and then revert back to their original form. This fun interchangeability inspires children to mix, match, and trade their favorite pets with their friends, further fostering social play.

Series 1 Overview



The first series features four SKUs, including 12 unique styles per SKU for a total of 48 different pets to discover. The product offerings include:
  • - Mystery Bag: Contains one surprise Twisty Petz that magically transforms into a bracelet.
  • - 2-Pack and 3-Pack Assortments: These packs feature both visible and surprise pets, making unboxing a thrill.
  • - Family Pack: This set is the only one to include cute

Topics Consumer Products & Retail)

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