#China #Shanghai #Chery #Pickup Trucks #HIMLA

Chery Unveils the HIMLA Series at Shanghai Auto Show 2025

On April 23, 2025, at the Shanghai Auto Show, Chery International made a landmark announcement with the global debut of its new pickup truck series, HIMLA. This event marks a significant milestone in Chery's global strategy, aiming to redefine the pickup market with a comprehensive lineup that includes models of all sizes and configurations. The HIMLA series positions itself at the forefront of an evolving market where consumer preferences are shifting from purely utility vehicles to multifunctional lifestyle and work-oriented pickups.

Key Features of the HIMLA Series

Zhu Shaodong, Vice President of Chery International, emphasized the brand's commitment to catering to family-centric customers, stating that the HIMLA series aims to facilitate users' journeys to their dream destinations. The series is built on three foundational pillars: a complete product portfolio, the integration of new energy sources, and enhancement of smart technologies.

As the pickup market continues to develop globally, the HIMLA series is a testament to Chery's intention to capitalize on these trends. The series draws inspiration from the spirit of conquest associated with mountain summits, embodying values that resonate with target users – boldness combined with practicality.

The Evolution of Pickup Trucks

With over 28 years of technical expertise, Chery is well-placed to adapt to contemporary demands. The HIMLA series encompasses a full range of pickup options from compact to mid-size and larger models, available with diverse powertrains, including gasoline, diesel, and fully electric versions. This diversity addresses the varied needs of consumers, whether for commercial use, family outings, or off-road adventures.

HIMLA establishes itself not just as a technological statement within the pickup segment but as a revolutionary force in the global pickup market. Innovations introduced by Chery are set to accelerate the transformation of the pickup sector towards four crucial trends: passenger-oriented design, enhanced intelligent features, premium quality, and the adoption of new energy. This strategic approach seeks to provide consumers around the world with a cost-effective, purpose-driven pickup solution tailored for various lifestyle needs.

Conclusion

In summary, the HIMLA series not only signifies a critical advancement for Chery but is also poised to lead the conversation in the future of pickups worldwide. By merging new energy strategies and smart innovations, Chery is well on its way to redefining the perception of pickup trucks, making them relevant in both urban environments and rugged terrains. As automakers continue to innovate, the HIMLA series stands as a beacon of Chery's dedication to transforming and enhancing mobility for diverse customers around the globe.

For more information about the HIMLA series and the future of pickups, visit Chery's website or contact their media relations team.