#China #Beijing #ESG Report #Keep Inc. #Fitness Platform

Keep Inc. Releases Its First Standalone ESG Report

On April 25, 2025, Keep Inc. (HKEX: 3650), recognized as China's largest online fitness platform, unveiled its inaugural Environmental, Social, and Governance (ESG) Report. This release coincides with the company's 10th anniversary and emphasizes its commitment to sustainability and social responsibility within the fitness industry. The initiative is part of Keep's renewed mission to "Fuel every workout, Keep the neighborhood energetic."

Ning Wang, the CEO of Keep, expressed pride in the company’s decade-long journey to redefine fitness through innovation and inclusivity. He stated, "Our inaugural ESG report reflects our unwavering commitment to empowering and safeguarding individuals and communities. As we embark on our next chapter, sustainability remains a foundation to our mission to energize the world."

Achievements in ESG Recognition

In 2024, Keep was honored with multiple accolades for its commitment to social responsibility and sustainability, including:

• - Most Socially Responsible Listed Company at the 2024 EDGE AWARDS Creative Selection
• - Best ESG Innovation Award at the 9th Zhitong Caijing Listed Companies Awards
• - Dual honors at the 14th Philanthropy Festival ESG Summit for Outstanding Public Welfare Case and ESG Model Listed Company Award.

Key Highlights from the ESG Report

1. Innovation-Driven Excellence: Keep has consistently aimed to create a user-driven environment with a focus on fun, engaging, and inclusive fitness experiences. Recent initiatives include the launch of the Keep App 8.0 featuring AI-driven plans and a variety of city-wide fitness events, engaging millions of participants and enhancing community ties.

2. Green Commitment: The company is executing a proactive climate strategy aimed at reducing its ecological footprint through initiatives like the first Carbon Neutral Knee Supports and self-powered fitness gear. Keep has also transitioned to more sustainable packaging solutions, demonstrating its dedication to a low-carbon future.

3. Employee Empowerment: Keep prioritizes a culture of inclusion and growth, boasting a workforce comprised of over 51% women with comprehensive employee benefits. The company has devoted significant resources to training, offering over 36 hours per employee while ensuring equitable workplace practices are maintained.

4. Integrity and Trust: In response to increasing global demands for corporate transparency, Keep has enforced strict anti-corruption measures and governance protocols. The company maintains compliance with data security standards, further reinforcing trust in its operations.

5. Community Engagement: Keep actively promotes sports and wellness, supporting underserved communities with initiatives like creating "Dream Playgrounds" and organizing events aimed at enhancing fitness participation in rural areas. Through partnerships with local enterprises, Keep also engages significant numbers of employees in wellness initiatives, showcasing their belief in fitness for all.

To access the full ESG Report and further details about Keep's sustainability journey, visit Keep’s website and check the HKEX's resources at HKEX News.

About Keep Inc.

Keep Inc. stands as the foremost online fitness platform in China, acknowledged for its extensive offerings of professional and premium fitness content and solutions tailored to help users achieve their fitness aspirations. Utilizing advanced AI technology, Keep provides personalized programs that connect users with a robust ecosystem comprising smart devices, workout equipment, and nutrition support.

For more information regarding Keep Inc. and its offerings, visit Keep Inc..