L.A.B. Golf Announces Establishment of Direct Operations in Japan for Enhanced Brand Experience

L.A.B. Golf Expands Directly into the Japanese Market

L.A.B. Golf LLC recently announced a significant milestone in its global expansion strategy— the establishment of L.A.B. Golf Japan Co., Ltd., a fully-owned subsidiary dedicated to operating and selling L.A.B. Golf products exclusively in Japan. This decision, effective as of July 17, 2026, marks a pivotal moment for the brand in a market renowned for its golf enthusiasm and culture, solidifying its presence in one of the world's most strategically important golfing regions.

Robert Johnson, CEO of L.A.B. Golf LLC, emphasized the strategic importance of Japan in the company's global vision, stating, "Japan has always represented an extremely strategic market for L.A.B. Golf. With its discerning and passionate golfers, we aim to offer them an encompassing experience of our brand through services, product variety, and brand investment only possible with direct operations. The establishment of L.A.B. Golf Japan Co., Ltd. stands as one of the most significant steps in our global growth journey, and we are committed to building a sustainable business in Japan that reflects the quality and innovation that define our brand."

Until now, the company had been represented in Japan by Agil Partners, who played a crucial role as the general agent since 2022. Their expertise and market insight greatly contributed to establishing L.A.B. Golf’s presence across the nation. Even as they step back from this role, they will still support L.A.B. Golf Japan as a trusted business partner, providing ongoing assistance to independent custom fitting shops and specialized retail accounts within their network.

Masashi Yamazaki, President of Agil Partners, commented, "Japanese golfers highly appreciate the technology and performance benefits embedded within L.A.B. putters. We look forward to continuing our efforts to support the improvement of Japanese golfers’ putting skills through collaboration with custom fitting shops and specialty retailers."

Additionally, Hokusin Trading Co., Ltd., which has been a primary distributor for L.A.B. Golf products, will cease handling the products by September 30, 2026. L.A.B. Golf Japan Co., Ltd. plans to directly manage product sales to businesses and stores that have previously purchased through Hokusin. Hokusin Trading has played an important role in delivering L.A.B. Golf products to Japanese golfers, with a dedicated commitment to building relationships with retailers and enhancing brand recognition at all levels.

Robert Johnson expressed gratitude towards both Agil Partners and Hokusin Trading for their commitment and efforts, stating, "I deeply appreciate the dedication and hard work of both Agil Partners and Hokusin Trading."

Looking ahead, Johnson shared his excitement about the new chapter for L.A.B. Golf in Japan, highlighting the significance of establishing a direct operational entity. "Having a direct presence in Japan is the beginning of a completely new chapter for our brand. We are in a position to serve some of the world’s finest golfers and highly sophisticated retail partners appropriately. I eagerly anticipate deepening our relationships with our significant partners nationwide and providing Japanese golfers with an unparalleled experience of L.A.B. Golf. The best is yet to come."

About L.A.B. Golf LLC

Founded to simplify the complexities of putting, L.A.B. Golf is headquartered in Creswell, Oregon. The company has developed a patented Lie Angle Balance technology that eliminates torque on putter heads, assisting golfers of all levels in achieving a more stable putting performance. Their growth has been fueled by word-of-mouth endorsements, adoption by professional players, and an unwavering commitment to craftsmanship and quality. For more information, please visit labgolf.com.

About L.A.B. Golf Japan Co., Ltd.

L.A.B. Golf Japan Co., Ltd. is the wholly-owned subsidiary of L.A.B. Golf LLC, established in Tokyo, Japan. Its registered headquarters is located at 4-3-1 Toranomon, Minato-ku, Tokyo, Japan. The company is responsible for the sale, marketing, and distribution of L.A.B. Golf products across Japan and the Asia-Pacific region. Further details will be provided through their upcoming website release.