#Japan #Shinjuku #Eilersen #FUUMA #FOAMY

New Danish Sofa Brand FUUMA Debuts

The renowned interior retailer Actus, based in Shinjuku, Tokyo, is set to launch a fresh Danish furniture brand named FUUMA starting September 2025. This marks the introduction of FOAMY, their innovative floor sofa, which has recently been showcased on the official Actus online store. Customers can find FOAMY available across various Actus outlets, including online, licensed stores, and partner shops.

FOAMY: A Versatile Floor Sofa for Everyone

The FOAMY floor sofa is designed for both cozy solo lounging and family gatherings. This piece features flat rectangular and square cushions that can be arranged freely, allowing it to function as a traditional sofa, an armchair, or even a play area for children. Its adaptability makes FOAMY an excellent fit for a variety of living spaces, from compact studio apartments to spacious family homes.

Originating from eilersen, a prestigious Danish sofa brand with a legacy of over 130 years, FUUMA encapsulates quality and comfort in its debut offering.

Comfort for All Ages

With a thickness of 17.5 cm, FOAMY sits close to the floor, making it an ideal choice for households with small children. This proximity promotes safety while providing ample comfort for everyone to unwind together. Moreover, its low profile helps create an open atmosphere in the living room, reducing any feelings of confinement.

The design lacks traditional backrests and armrests, allowing for flexibility in seating from any direction. FOAMY also comes with a dedicated backrest piece that users can position according to their preferred comfort.

The cushions strike a perfect balance—neither too firm nor too soft. The backrest boasts down filling that envelops the user in a cozy embrace.

Flexible Options to Suit Your Mood

FOAMY allows you to alter its shape based on your needs. With both square and rectangular cushions combined with a backrest, users can easily modify the sofa's arrangement. Weighing approximately 7.4 kg, the individual square cushion can be conveniently moved, enabling a quick transformation of your space. Whether you want to stretch out in a lounge setting or create a compact single sofa, FOAMY adapts effortlessly.

Stylish and Practical Design

Covered in a velvet-like fabric, FOAMY features a stunning sheen and smooth texture, available in five different colors. Furthermore, all fabric covers are removable and washable, ensuring that households with children and pets can maintain cleanliness without worry.

Product Information

• - Model: FOAMY Floor Sofa (W170 cm) with base and back cushion

Price: ¥159,500 (tax included)
Dimensions: (Main) Width 170 x Depth 85 x Height 17.5 cm
(Cushion) Width 70 x Depth 27 x Height 45 cm
Material: Main Interior - Polyurethane foam, Cushion Interior - Feather, Fabric covers - Various types

• - Model: FOAMY Floor Sofa (W85 cm) with base and back cushion

Price: ¥107,800 (tax included)
Dimensions: (Main) Width 85 x Depth 85 x Height 17.5 cm
(Cushion) Width 70 x Depth 27 x Height 45 cm
Material: Main Interior - Polyurethane foam, Cushion Interior - Feather, Fabric covers - Various types

Actus provides an assortment of FOAMY models in stores nationwide and online, including flagship locations such as Actus Shinjuku, Namba Parks, Kyoto, Rokkō, and Fukuoka, as well as select licensed and partner shops.

For more details, visit the FOAMY special page or shop online at Actus Online.

Brand Overview: FUUMA

FUUMA emerged as a new brand from the respected Danish sofa manufacturer eilersen in 2025. Retaining the legacy of eilersen's quality and comfort, FUUMA aims to present sofas that align with modern lifestyles. Their debut model FOAMY is a versatile floor sofa catering to a variety of seating preferences.

About Actus

With the belief that a fulfilling life is not merely about consumption, Actus, founded in 1969, has focused on products that allow for deeper connections with their makers. Actus strives to introduce European modern interiors to the Japanese market, supporting a lifestyle with sustainable design and high-quality furniture, while championing a sustainable supply chain and circular economy principles.

For more information, visit the official website of Actus or check out their Instagram.