Introducing Famima's Delicious Hybrid Bakery Bread: The Perfect Blend of Tastes!
In an innovative move, Famima Mart has launched a unique bread line called "Omote mo Ura mo Oishii Pan" which translates to "Both Sides Delicious Bread." This line features three exciting varieties that combine different textures for a gourmet experience. The flavors include:
1. Danish Melon Bread × Kouign-Amann
- Price: 172 yen (185 yen with tax)
- Description: A delightful melon pan with a buttery biscuit dough topping, baked on a base of fermented butter caramel, creating a perfect balance of sweetness and richness.
2. Cheesecake Danish × Kouign-Amann
- Price: 184 yen (198 yen with tax)
- Description: A creamy cheesecake filling squeezed into a Danish base topped with a rich butter caramel, providing a deliciously creamy and crispy experience.
3. Apple Pie Tart × Kouign-Amann
- Price: 184 yen (198 yen with tax)
- Description: An apple pie tart filled with apple filling, also layered over a base of fermented butter caramel for a unique flavor profile.
These products will be available in about 16,300 locations nationwide starting October 7, targeting the growing interest in hybrid textures, which, as per a recent survey by Famima, appeals to almost half of the respondents aged 20 to 60. The survey revealed that 57% of the 800 participants expressed a strong desire to try hybrid textured foods. Interestingly, while only 13% had previously tasted hybrid gourmet options, a staggering 93.3% of those who had tried them found them delightful, reflecting high satisfaction levels.
Furthermore, more than 90% of those familiar with hybrid-textured breads indicated they would like to purchase them conveniently at a nearby convenience store. This trend indicates a significant market opportunity for products that offer innovative textures and tastes, making the new Famima baked goods particularly timely and relevant.
The survey conducted from September 12 to 14, 2025, among men and women aged 20 to 60 across the Tokyo metropolitan area, underscores the public's readiness to embrace novel food experiences. The results were collected through an internet survey, further supporting the growing trend toward culinary exploration and enjoyment.
To promote the new product line, Famima is also holding a social media contest on their official X account, where followers can win a special reversible item by participating in an online giveaway. Participants are encouraged to engage with the brand online, showcasing their creativity and love for Famima's offerings.
The "Omote mo Ura mo Oishii Pan" line aims not only to satisfy the taste buds but also to introduce consumers to the joy of discovering new culinary textures. The brand envisions a future where convenience doesn’t compromise quality, ensuring that every Famima product reflects their commitment to deliciousness, satisfaction, and safety for everyone. The campaign underlines Famima's role in providing not just food, but delightful moments that families can share and enjoy together.
In summary, if you are looking to tantalize your taste buds with a unique textural experience, make sure to check out Famima's hybrid bakery range and be part of the latest trend! Visit their official site for more details on these exciting products and enjoy a fresh twist on classic flavors.
1. Danish Melon Bread × Kouign-Amann
- Price: 172 yen (185 yen with tax)
- Description: A delightful melon pan with a buttery biscuit dough topping, baked on a base of fermented butter caramel, creating a perfect balance of sweetness and richness.
2. Cheesecake Danish × Kouign-Amann
- Price: 184 yen (198 yen with tax)
- Description: A creamy cheesecake filling squeezed into a Danish base topped with a rich butter caramel, providing a deliciously creamy and crispy experience.
3. Apple Pie Tart × Kouign-Amann
- Price: 184 yen (198 yen with tax)
- Description: An apple pie tart filled with apple filling, also layered over a base of fermented butter caramel for a unique flavor profile.
These products will be available in about 16,300 locations nationwide starting October 7, targeting the growing interest in hybrid textures, which, as per a recent survey by Famima, appeals to almost half of the respondents aged 20 to 60. The survey revealed that 57% of the 800 participants expressed a strong desire to try hybrid textured foods. Interestingly, while only 13% had previously tasted hybrid gourmet options, a staggering 93.3% of those who had tried them found them delightful, reflecting high satisfaction levels.
Furthermore, more than 90% of those familiar with hybrid-textured breads indicated they would like to purchase them conveniently at a nearby convenience store. This trend indicates a significant market opportunity for products that offer innovative textures and tastes, making the new Famima baked goods particularly timely and relevant.
The survey conducted from September 12 to 14, 2025, among men and women aged 20 to 60 across the Tokyo metropolitan area, underscores the public's readiness to embrace novel food experiences. The results were collected through an internet survey, further supporting the growing trend toward culinary exploration and enjoyment.
To promote the new product line, Famima is also holding a social media contest on their official X account, where followers can win a special reversible item by participating in an online giveaway. Participants are encouraged to engage with the brand online, showcasing their creativity and love for Famima's offerings.
The "Omote mo Ura mo Oishii Pan" line aims not only to satisfy the taste buds but also to introduce consumers to the joy of discovering new culinary textures. The brand envisions a future where convenience doesn’t compromise quality, ensuring that every Famima product reflects their commitment to deliciousness, satisfaction, and safety for everyone. The campaign underlines Famima's role in providing not just food, but delightful moments that families can share and enjoy together.
In summary, if you are looking to tantalize your taste buds with a unique textural experience, make sure to check out Famima's hybrid bakery range and be part of the latest trend! Visit their official site for more details on these exciting products and enjoy a fresh twist on classic flavors.
Topics Consumer Products & Retail）
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