#Japan #Tokyo #TOIROCTION #Demi Cosmetics #TokyoQQQ

TOIROCTION Hosts an Unforgettable Event for Stylists

On September 16th, TOIROCTION, a leading professional hair color brand, held its inaugural event for stylists at Zouk Tokyo in Ginza. The event drew over 300 attendees, including hairstylists and industry professionals, showcasing the brand's innovative approach to hair coloring.

TOIROCTION is known for its vibrant color expressions and hair-protecting properties of waterfowl keratin, which allows for stunning, even color application. The highlights of the event included a large-scale hair show featuring ten prominent salons, all under the theme of "SEAMLESS.” This theme aimed to convey that hair coloring should be more free and enjoyable for everyone.

A Celebration of Creativity

The event culminated in a spectacular hair show where the participating salons delivered unique interpretations of the theme. Each salon conveyed the message that boundaries can be broken in hair color, making it an art form that anyone can appreciate. The hair show featured a broad spectrum of styles, from clear, natural colors to bold, vivid tones, inspiring attendees with fresh ideas and creativity.

Featured Salons and Stylists

Among the ten distinguished salons that participated were:

• - ADITION - Izana (@__07hria)
• - AIR-GINZA - Kazuto Sato (@kazuto.sa_to)
• - AMA TOKYO - Takahiro Majima (@amatokyo_takahiro0217)
• - Beleza - Tsuzumi (@tsuzu_chan)
• - cinq - Suzuno Higuchi (@suzuno_cinq)
• - COA Ginza - Eisho Takahashi (@eisho_coa)
• - hodos - Mika (@isdmika)
• - ONYX - Kousei (@kousei_onyx)
• - punel - Tsuyoshi Saito (@tsuyoshi_saito)
• - THE SLICK - Yuta Oteki (@yuta.oteki)

In addition to the captivating hair displays, the evening featured a vibrant performance by the dance group TokyoQQQ, known for their dynamic routines that embody varying backgrounds and perspectives on beauty. Their performance perfectly encapsulated the energy of the evening and brought the "SEAMLESS" theme to life.

An Inspirational Message

The hair show, coupled with engaging performances, illustrated TOIROCTION's vision for the future of hair color. The company believes in empowering stylists and clients alike to explore and express their individuality through color. As they state, “Everyone has their own reason for coloring their hair, and our varied lineup is designed to meet those diverse needs.”

Join the Movement

The recipes for the colors showcased during the event can be found on TOIROCTION’s official Instagram account (@toiroction_official), further encouraging stylists to try out and experiment with their own looks. TOIROCTION's commitment to creativity and inclusivity in hair coloring sets the stage for an exciting future in the industry.

About TOIROCTION

TOIROCTION is built on the idea that everyone can express their unique identity through hair color. By using a diverse range of products, the brand caters to various tastes and desires for color expression, ensuring that stylists can meet their clients’ needs seamlessly.

For more information about TOIROCTION, visit their official website. Furthermore, Demi Cosmetics, the parent company, has a rich history of over 40 years in hair science, aiming to enhance the value of hair through their innovative products and research collaborations.

*Contact Information
For media inquiries, please reach out to the TOIRO NIGHT PR Office at PA Communication:

• - Email: [email protected]
• - Phone: 03-6447-0395