#Japan #Musashino #Paorang #Esther Bunny #HM GROUP

HM PLUS JAPAN Launches Japanese Operations with Unique Store in Kichijoji

HM PLUS JAPAN Co., Ltd., a branch of the renowned HM GROUP from South Korea, is gearing up to officially kick off its Japanese operations in June 2025. With a strong legacy that began with cardboard products back in 1975, the group has significantly expanded its reach, focusing on character-themed stationery and everyday goods.

HM GROUP established its roots with the founding of its hope notebook company in 1977, signifying a commitment to empowering dreams through writing. The Korean term for hope is '희망' (huimang), embodying the aspiration that has driven their mission and ultimately led to the creation of the brand identity HM GROUP.

Over the years, the company has diversified its product offerings beyond notebooks, incorporating a range of stationery and supply products both channeled through domestic and international distributions. For instance, with the establishment of HM PLUS in 2018, they introduced production facilities for ballpoint pens and launched character-themed figure pens, enhancing their product variety and appealing to global markets. Moreover, HM PLUS has developed patented erasable ink technology, setting them apart from competitors.

In addition, 2019 saw the launch of the Re:Nature initiative focusing on cosmetics, which allowed HM GROUP to further widen its portfolio. With diverse manufacturing and distribution practices for stationery and general goods, HM PLUS JAPAN is excited to bring this innovation to Japan.

Expansion Plans and Brand Experience

The real excitement unfolds as HM PLUS JAPAN is set to open a flagship store named HO HOPE 1977 in Kichijoji, Musashino City, Tokyo. Opening this December, the store will serve as a vibrant showcase for the company’s beloved characters, Paorang and Esther Bunny, which hold global licensing rights. This venue will facilitate deeper connections with customers while promoting creative and practical products.

The store will not only be a physical space for sales but also a rich brand experience, allowing fans and new customers alike to engage with merchandise inspired by these charming characters. Among the offerings, shoppers will find numerous items featuring Paorang, making it a destination for fans of all ages, especially with the upcoming holiday season.

By reinforcing connections with customers and crafting a memorable shopping experience, HM PLUS JAPAN aims to foster creativity and inspiration through its product offerings. As they embark on this exciting journey, their focus remains on adapting to local tastes while maintaining their renowned innovation and quality.

Conclusion

The establishment of the store in Kichijoji marks a significant step for HM PLUS JAPAN, combining international charm with local flair. The anticipation builds as fans wait for the official opening, eager to explore a world where creativity and practicality meet in harmony. With Paorang and Esther Bunny leading the way, HM PLUS JAPAN promises to deliver not just products but also joy and inspiration in the coming years.