#Nationwide #Focused Driving Rewards #December Driving

Driving Risks Skyrocket During the Holiday Season

The holiday season is upon us, and while it brings joy and celebration, it also marks a period where roadways become increasingly crowded. This is especially true in December, as holiday shoppers and travelers flood the streets in preparation for festivities. Unfortunately, this surge in traffic also leads to a heightened risk of accidents. According to a recent analysis of claims data from Nationwide, December 23 has been identified as the most hazardous day for driving this year, continuing a disturbing trend observed over the past couple of years.

The Dangerous Trends of December Driving

For many, the holiday season means rush, hustle, and bustle. The Friday before Christmas, which falls on December 19 this year, also presents significant risks. Historically, these days experience a dramatic increase in the frequency of automobile accidents, with December 23 noted as the peak.

Casey Kempton, President of PC Personal Lines at Nationwide, emphasizes the importance of staying focused while driving during this chaotic time of year. "The holidays are busy enough; don't add risk to the mix. The simplest way to stay safe is to keep your eyes on the road and your phone out of reach. A quick text or scroll isn't worth the danger it creates for you, your passengers, and everyone sharing the road."

The Rise of Distracted Driving

Amid the holiday shopping frenzy, it's increasingly common to notice drivers distracted behind the wheel. An alarming survey conducted by Nationwide found that 92% of participants believe driving has become more dangerous due to the number of drivers who are distracted by their phones. Even more concerning, 11% of respondents admitted they have read or written emails while driving.

An analysis of data from Nationwide's SmartRide program revealed that, on average, drivers encounter five or more distractions during a mere 20-mile commute. Considering that each distraction can last about 15 seconds while traveling at 45 mph, this is equivalent to