#Japan #LEGO #Tokyo #Harajuku #Botanical

Celebrate the Arrival of Spring at the LEGO® Botanical Bloom Gallery

LEGO Japan is set to host the "LEGO® Botanical Bloom Gallery" from March 14 to March 15, 2026, showcasing a variety of stunning floral arrangements created using LEGO® Botanical products. On March 13, a special preview event was held, marking the beginning of this vibrant celebration that transforms Harajuku into a spring wonderland.

A Display of Colorful Floral Creations

At the heart of the exhibition stands a massive pink rose made entirely from LEGO® blocks, surrounded by six original bouquet arrangements crafted from an array of LEGO® Botanical products. Each bouquet features a unique message inspired by the "language of flowers," with themes such as "Endless Joy" and "Dreams Take Flight."
Furthermore, special arrangements by celebrities Akihiro Nakao and Kana Kurashina were unveiled, encapsulating their personal expressions of individuality through the medium of LEGO®. Their arrangements reflect feelings and sentiments they wish to convey, along with a touch of creativity.

In addition to the breathtaking displays, visitors can join in on the fun by assembling their own flower creations using LEGO® blocks. Any flowers built by attendees will be added to a community flowerbed within the gallery, contributing to a collaborative spring garden that blooms beautifully over the two-day event.

Exclusive Celebrity-Designed Bouquets

The event features special floral arrangements produced by Nakao and Kurashina, encapsulating their feelings through the selected flowers and their respective meanings.

Akihiro Nakao’s Design: "Bouquet of Smiles"

Nakao's bouquet combines tulips and cherry blossoms, evoking a sense of spring. He chose tulips for their meanings of "warm affection and reassurance." He believes that a colorful and cheerful arrangement can uplift family spirits, conveying the idea that a home filled with smiles leads to happiness and joy.

Kana Kurashina’s Design: "Refined Elegance"

Kurashina’s creation includes a beautiful blend of pink orchids, dahlias, and roses, symbolizing "respect, refined beauty," and "inner strength, elegance." Through her arrangement, she aims to reflect the strong yet elegant image of a woman who continues to grow in beauty and sophistication as she ages.

Interactive Experience at the Gallery

A special section within the gallery allows visitors to participate in a LEGO® building experience, where they can construct their own flower. The gathered flowers will contribute to a shared spring flowerbed, representing collective creativity over the event days.

Event Details

• - Dates: March 14-15, 2026
• - Times: 11:00 AM to 7:00 PM
• - Location: StandBy, Jingumae 5-11-1, Shibuya, Tokyo
• - Admission: Free
• - Official Site: LEGO® Event

Q&A Highlights

Q1: How did you express your individuality through the bouquets crafted with LEGO® blocks?
Nakao: Our home follows a rule of embracing vibrancy, aiming to infuse energy and joy into the lives of those who view the piece.
Kurashina: My design reflects a dedication to maintaining beauty and strength within oneself as one ages. It’s important for me to convey that elegance and resilience through my arrangement.

Q2: Who would you gift a LEGO® bouquet to this spring?
Nakao: I’d love to present it to my wife, symbolizing joy.
Kurashina: I want to give one to my younger brother for his 20th birthday, wishing him refined adulthood.

Q3: How was your experience in producing these floral arrangements?
Nakao: The simplicity of assembling LEGO® blocks made it enjoyable, resulting in beautiful outcomes.
Kurashina: I embraced the endless possibilities with LEGO®, capturing that childhood spirit while creating something beautiful.

Q4: Any styling tips for today?
Nakao: I opted for an olive-colored suit, complemented by a botanical pattern shirt, fitting the nature theme of the event.
Kurashina: To match the floral theme, I wore accessories with flower motifs.

Q5: Your message to event attendees?
Nakao: LEGO® is not just for kids; it’s a beautiful world for adults as well. Come and experience this vibrant creativity for yourselves!
Kurashina: Seeing the beauty of LEGO® flowers really lifts spirits. Relive that childhood joy with us!

Introduction of a Special Campaign

LEGO is also running a campaign to distribute 10,000 pink rose kits from the LEGO® Botanical series, which can be assembled at home. This campaign encourages individuals to express their feelings of gratitude and respect through the experience of building their own rose.

Campaign Details

• - Application Period: March 9 - March 22, 2026
• - Receipt Period: April 3 - April 19, 2026
• - How to Apply: Join LEGO Japan's official LINE and follow instructions to submit.
• - More Info: Receive Your Rose

Special Live Streaming Event

A live streaming event is set to occur on April 19, 2026, at 21:00, where participants will simultaneously assemble their pink roses. This unique occasion promises to be an unforgettable experience, bringing forth a fully bloomed spring garden.

Conclusion

LEGO® is committed to nurturing creativity through play, inspiring individuals of all ages to express themselves uniquely and collectively. Join us at the LEGO® Botanical Bloom Gallery for a memorable springtime celebration.