#Ireland #Cork #BEDGEAR #Sleep Innovation #Snooze Mattress

BEDGEAR and Snooze Mattress Co. Launch Pioneering Retail Experience in Ireland

In a significant leap towards enhancing sleep quality globally, BEDGEAR® has joined forces with Snooze Mattress Co. to unveil an innovative retail store in Cork, Ireland. This partnership marks Snooze Mattress Co.'s inaugural international location and is set to open its doors on March 28, 2025, at the South Ring Business Park.

Founded in 2009, BEDGEAR has established a reputation for disrupting the sleep industry by delivering performance-driven sleep solutions. With their motto of 'Wake Ready®,' BEDGEAR focuses on creating products that cater to the unique demands of active individuals seeking quality rest. The new Cork store will not only showcase BEDGEAR's cutting-edge offerings but will also introduce Irish consumers to an entirely reimagined shopping experience centered around sleep health and wellness.

Snooze Mattress Co., launched in 2019 in Pueblo, Colorado, shares a similar ethos. With nine locations across various states, their mission is to improve lives through the promotion of better sleep. This new Cork location signifies a commitment to enhancing the sleep experience on an international scale, making it a landmark venture for both brands involved.

Eugene Alletto, Founder and CEO of BEDGEAR, expressed enthusiasm over the collaboration, stating, “This expansion is more than just a new location—it represents a shared vision that unites our brands on a global level. Our partnership with Snooze Mattress Co. is about pushing boundaries and redefining what sleep can be.” This sentiment aligns with Snooze’s mission as noted by CEO Matt Smith, who said, “We are not just selling mattresses; we are transforming the way people think about sleep.”

At this new store, Irish shoppers will have access to a premier selection of BEDGEAR’s Performance® sleep solutions, including the popular Storm Performance® Pillow, performance-driven mattress protectors, and state-of-the-art cooling sheets designed to enhance recovery and health through better sleep. The offerings emphasize customization, allowing consumers to find sleep solutions tailored to their individual needs and preferences, effectively redefining the traditional mattress shopping experience.

In addition to the array of products available, customers can expect an engaging and personalized shopping environment that stands in stark contrast to conventional mattress stores. Local franchisees John Griffin and Kenneth Sexton, who are set to run the Cork location, captured the spirit of the venture by stating, “Our mission is to help people find their perfect sleep system, ultimately boosting their overall well-being. We believe that with the right guidance and products, quality sleep can be a reality for everyone.”

The collaboration exemplifies a shift not only in the retail strategy of both organizations but also in how society views sleep as essential to health and wellness. By leveraging advanced technology and personalized customer service, the BEDGEAR and Snooze Mattress Co. partnership aims to reshape the sleep landscape, encouraging individuals to prioritize their rest.

Looking ahead, this retail store in Cork signifies a cornerstone for BEDGEAR’s continued global expansion. It embodies the brand's commitment to delivering innovative sleep solutions that cater to diverse lifestyles and preferences, ultimately striving to improve sleep quality worldwide. As this collaboration unfolds, both BEDGEAR and Snooze Mattress Co. promise to make waves in the sleep industry, inviting all to experience what they call 'the future of sleep.'

About BEDGEAR

Since its inception, BEDGEAR has been at the forefront of sleep innovation, consistently introducing products that incorporate the latest in technology and design. Their dedication to personalization and comfort has resonated with a global audience, leading to numerous retail partnerships worldwide.

About Snooze Mattress Co.

Established with the goal of revolutionizing the sleep industry, Snooze Mattress Co. offers a unique in-store experience aimed at optimizing sleep. Their use of cutting-edge technology, coupled with a comprehensive range of sleep-enhancing products, positions them as a pioneer in promoting health through better sleep.