Doda Meetup: Navigating Recruitment Challenges for SMEs in 2025

On September 29, 2025, Persol Career Corporation is set to host the "Doda Meetup–Changes in the Recruitment Market and Strategies for SMEs" as a hybrid event. This event will focus on the significant shifts taking place in the hiring landscape that middle and small enterprises face today.

Many medium-sized and small businesses are grappling with various recruitment issues such as lack of applicant responses, candidates dropping out, and the challenge of effectively communicating their company's strengths. Particularly for those companies with small hiring teams, strategic planning and marketing efforts often get sidelined. However, the job market has evolved rapidly, and it is imperative for employers to adapt to the changing values and behaviors of job seekers. To become a desirable option for potential employees, organizations must carefully analyze market trends and revamp their hiring techniques.

Given these challenges, the Doda Meetup aims to provide valuable insights and networking opportunities for recruiters and HR professionals from smaller companies. By analyzing data trends in the recruitment market, attendees will learn about effective strategies that can be applied to enhance their hiring processes.

Executives from both Persol Career and Frog Inc. will lead discussions, with insights specifically focusing on leveraging big data analysis to understand recruitment dynamics more deeply.

Event Details:

- Session Date and Time:

- Offline: September 29, 2025 (Monday) from 5:00 PM to 8:30 PM
- Online: September 29, 2025 (Monday) from 5:00 PM to 7:00 PM
- Note: Participants can join or leave at their convenience.

- Venue:

- Offline Location: Persol Career Azabudai Headquarters, Tokyo

- Capacity:

- Offline: 80 participants
- Online: 200 participants

- Participation Fee: Free

- Target Audience:

- HR and hiring managers from medium and small businesses (typically with fewer than 500 employees)

- Recommended For:

- HR professionals managing recruitment in small teams
- Individuals seeking fresh approaches in recruitment strategies due to unfruitful traditional methods
- Those aiming to connect with previously untapped talent pools
- Employers who struggle with effectively communicating their company’s strengths
- Professionals eager to exchange practical information with peers who face similar challenges

Agenda:

- Session 1 (5:00 PM - 6:00 PM):

Theme: Changes in the Recruitment Market and Job Seeker Trends - Key Insights for SMEs
Speakers:
- Yumiko Kawashima (Persol Career, Division Director of Plus Service, Deputy Editor of Doda)
- Jun Mizuno (Frog Inc., Executive Officer)

- Session 2 (6:00 PM - 7:00 PM):

Theme: Learning from Successful Recruitment PR Cases that are Not Influenced by Brand Recognition - Strategies for Recruitment Branding for SMEs
Speakers:
- Motohiko Tokuriki (note Inc., Producer & Blogger)
- Koji Ishii (Persol Career, General Manager of Management Strategy)

- Offline Exclusive Networking Event (7:00 PM - 8:30 PM):

Please note that if demand exceeds capacity, attendance will be selected by lottery.

To register for this event, please visit the application form: Sign Up Here

About Persol Career Corporation

This event is organized by Persol Career Corporation alongside Frogg Inc., and note Inc.
Frog Inc. specializes in big data recruitment analytics, providing powerful insights to various industries since its establishment in January 2021, emerging from a split from GoList.

Utilizing data collected from job sites since 2014, Frog Inc. possesses over 4 billion recruitment entries from over 150 job sites across Japan, integrating this valuable data into market analysis for recruitment professionals.

The company is committed to presenting a fresh perspective on the recruitment industry, continuously developing comprehensive services and a deep understanding of the evolving labor market.