Rove Expands to Maryland: A New Chapter for a Leading Cannabis Brand
Rove Expands to Maryland: A New Chapter for a Leading Cannabis Brand
The cannabis industry continues to evolve, and one of its leading players, Rove, has officially landed in Maryland. Known as a top-five cannabis brand by combined vape and pre-roll revenue on the East Coast, Rove is celebrated for its innovation and quality in the cannabis sector. As of June 24, dispensaries across Maryland now feature Rove’s award-winning Diamond Series and Classics Vapes, along with additional signature products that are set to make a mark on local cannabis culture.
Rove's Expansion Journey
Founded in California, Rove has quickly established itself as a beacon of quality in the cannabis landscape. After achieving remarkable success in states such as New Jersey, where they generated over $3.3 million in retail sales within just six months, Rove's Maryland launch reflects its ongoing national growth. This marks Rove’s 15th state of availability, underlining its commitment to bringing high-quality cannabis products to enthusiasts across the U.S.
Rove’s product line is designed with the consumer in mind, emphasizing not just quality but also a delightful user experience. The company prides itself on utilizing an in-house research and development team to create award-winning formulations. One of its standout offerings, the Live Resin Diamond Vapes, combines 99% pure THCA melted diamonds with full-spectrum oil, ensuring a smooth and flavorful vape experience that leads the industry.
What Maryland Enthusiasts Can Expect
The initial products that will be hitting Maryland dispensaries include fan-favorite strains such as Skywalker OG, Watermelon Burst, and Northern Lights, among others. The new strain for 2025, Strawberry Cough, is also set to join the lineup, presenting more options for consumers looking to explore Rove's excellent selections. Moreover, Rove's renowned infused pre-rolls, known as Ice Packs, will be available shortly after the official launch, enhancing the product array for Maryland’s cannabis aficionados.
Key distribution partnerships have been established with prominent local dispensaries like The Living Room, Chesacanna, and Zen Leaf. This collaboration aims to provide easy access to Rove’s best-selling SKUs while ensuring that Maryland's cannabis consumers can enjoy the brand’s high-quality products without hassle.
Industry and Community Perspectives
Paul Jacobson, the president of Rove, expressed gratitude for the positive response from the East Coast cannabis community, highlighting the importance of delivering premium experiences to consumers. Jacobson has a personal connection to the region, having grown up in the DMV area, and feels a sense of pride in establishing Rove in Maryland, a state he believes is rapidly evolving in terms of cannabis acceptance and quality.
On the other hand, Craig Schulman, CEO of Evermore—Rove's Maryland partner—spoke highly of the collaboration. He emphasized that working with a nationally recognized brand like Rove allows them to maintain high-quality standards while accommodating their community's expectations. This partnership is expected to bring exceptional vape experiences to the expanding market in Maryland, making premium cannabis more accessible than ever.
Awards and Recognition
Rove’s reputation for excellence is further validated through numerous accolades, including the prestigious High Times Cannabis Cup and recognition as a Top Cannabis Company to work for by Cannabis Business Times. The brand’s commitment to innovation and product quality has also garnered it a Bronze Stevie Award for Product Innovation, affirming its position as a leader in the cannabis space.
As Rove begins its journey in Maryland, consumers can look forward to an unmatched quality of product, strong community ties, and a dedication to continually enhancing the cannabis experience. With exciting offerings lined up and a clear commitment to quality, Rove is set to make a significant impact in the Maryland cannabis market.