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Dentsu's New Initiative: R&D For Growth

In a significant move aimed at driving innovation in various industries, Dentsu Science Institute, headquartered in Minato, Tokyo, alongside Dentsu Inc., has recently announced the launch of their new practical R&D program titled R&D For Growth. Set to kick off on April 16, 2025, this program seeks to assist businesses in translating their technological value into viable business ventures, thereby supporting growth in a comprehensive manner.

Understanding R&D For Growth

The core objective of R&D For Growth is to facilitate collaboration among a company's R&D, business, and management departments. By rediscovering and redefining their unique technological values as core competencies, the program helps businesses elevate these values into innovative business concepts. This is accomplished through an integrated approach that encompasses practical R&D strategies and marketing support, ultimately fostering multi-faceted business growth.

As various sectors adapt to dynamic market conditions, the need for innovative business creation and the transformation of conventional business models is more critical than ever. With advancements in manufacturing efficiency and speed, R&D activities have become paramount for ensuring sustainable business growth.

Dentsu Science Institute and Dentsu focus on enhancing the synergy between R&D departments and other business divisions. They aim to expand activity realms, thus facilitating the realization of strategic R&D activities that yield new business opportunities.

Three Approaches for Success

1. Technology Value Re-framing

This approach emphasizes re-discovering and redefining a company's unique technological essence. By organizing and visualizing these core competencies into shareable materials, companies can better understand their distinct value offerings.

2. Business Concept Modeling

The program meticulously extracts and analyzes business opportunities stemming from technological values from societal, corporate, and consumer perspectives. By conceptualizing these opportunities, businesses can assess their feasibility and make informed decisions.

3. Marketing Design

To enhance the likelihood of success during the realization and launch phases of new business ideas, the program leverages Dentsu Group's robust marketing assets. This ensures comprehensive support from business cultivation to promotion, leading to successful market introduction.

Collaboration for Technological Advancement

Through the R&D For Growth program, a collaborative effort between stakeholders from R&D, business, and management domains with Dentsu Science Institute's expert teams is expected to yield significant business outcomes. The initiative aims to define new business values rooted in technology while simultaneously maintaining a focus on practical and assured business successes.

Additionally, the program will integrate various initiatives that Dentsu Science Institute, Dentsu, and Dream Incubator have previously developed to support R&D departments, thus enhancing overall effectiveness.

Bridging Corporate Divisions

Dentsu Science Institute and Dentsu aspire to become partners that play a pivotal role in bridging divisions within client companies. As they navigate and overcome internal silos and barriers, they seek to ensure the steady advancement of projects and the realization of sustainable business growth. This ambition aligns perfectly with their vision of fostering a better society through technology and innovation.

Conclusion

The launch of the R&D For Growth program marks a pivotal step in empowering companies to harness their technological capabilities. By facilitating cross-functional collaboration and aligning strategic marketing efforts, Dentsu is set to be a key player in the evolution of businesses in an ever-changing market landscape. Through innovation and partnership, the future holds great potential for growth and success in various sectors.