#Japan #Shibuya #Family Album #OKURU #Acrylic Stands

Introduction

On September 16, 2023, MIXI Co., Ltd. launched the first product in its new photo goods line, the Acrylic Stand, in collaboration with the photo gift service, OKURU. This innovative offering aims to transform cherished family memories into physical keepsakes, commemorating significant life events.

Background

Since its debut in April 2015, Mitene has catered to many families by providing a platform for sharing children's photos and videos. The app allows users to preserve their treasured memories in various formats, including photo prints, photo books, DVDs, and New Year's cards. The introduction of acrylic stands represents a natural evolution in their product lineup, allowing families to turn diverse memories into tangible items.

This particular product gained popularity during Father's Day in 2025 and is now being launched to coincide with the Shichi-Go-San festival, a traditional Japanese celebration for children.

What are Acrylic Stands?

The Acrylic Stand is a three-layered structure that combines photographs with background designs, enhancing beautiful family scenes and making special occasions even more memorable. Its unique design creates a striking three-dimensional effect that typical flat photo displays cannot replicate.

For the launch, a diverse selection of designs has been crafted specifically for three key events: Shichi-Go-San, Newborn celebrations, and Birthdays. For Shichi-Go-San, there are ten specialized designs that reflect either traditional or modern attire, ensuring a perfect match for any family photo. This product accommodates not only solo portraits of children but also photos featuring siblings or the entire family.

When it comes to Newborns, the available designs include whimsical illustrations such as storks delivering babies, alongside snug, artistic compositions that capture the essence of a baby’s adorable nature. These designs serve as perfect mementos for families, featuring frames that include the baby’s name and birthdate.

For Birthday celebrations, the collection boasts delightful designs suitable for a child's first birthday and annual celebrations that families will want to cherish. Expansion of the design offerings is planned to incorporate seasonal or event-specific designs in the future, including those for entrance and graduation ceremonies.

Versatile Usage

One of the greatest advantages of the Acrylic Stand is its ready-to-display feature. The integrated three-layer design eliminates the need for separate frames, making it easy to decorate any space without additional purchases. With a compact size of 120×115×52 mm, they can fit comfortably in various locations around the home, including entryways, living rooms, or dining tables. Their lightweight nature allows families to effortlessly transport and rearrange them according to mood or events.

How to Create Your Acrylic Stand

Creating an Acrylic Stand is user-friendly—simply select the photograph you wish to use. The app will automatically crop the image from your photo library, allowing you to adjust placements with ease for a unique piece that showcases your family's personality.

Product Overview

• - Product Name: Acrylic Stand
• - Dimensions: 120 × 115 × 52 mm (W × H × D)
• - Designs Available:

- Shichi-Go-San (10 designs)
- Newborn (4 designs)
- Birthday (4 designs)

• - Price: 2,900 JPY (including tax)

Special site for Acrylic Stand | Mitene Official Site

Promotional Campaign

To celebrate the launch of the Acrylic Stand, a special promotional campaign is ongoing:

• - Release Promotional Content: 10% discount on the Acrylic Stand
• - Campaign Duration: Ongoing until October 13, 2023

Additionally, Mitene Premium members enjoy free shipping on their orders.

About OKURU

OKURU is a photo gift service that allows users to send cherished photographs as gifts. Each piece is designed to encapsulate special memories, smiles, and heartfelt gratitude.

About Mitene

The Family Album Mitene app allows parents to share daily moments captured through photos and videos with family. This creates a loving communication channel as relatives comment on shared memories. As of July 2025, user registrations exceeded 27 million worldwide.

For more information on the Family Album Mitene app, visit Mitene.