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Olight's 18th Anniversary: Illuminating Dreams for Millions

Olight, the global leader in portable lighting solutions, recently marked its 18th anniversary by launching three innovative products and initiating a global storytelling campaign that celebrates the close ties between the brand and over 20 million users around the world. Mavis Xiao, Olight's marketing director, remarked, "Great products create moments, but great communities create legacies," emphasizing the deep connections formed through shared experiences with Olight's products.

Global Campaign: #My1stOlight

The anniversary campaign, known as "#My1stOlight," invites fans and users to share their personal narratives and memorable moments with their first Olight products on the company's community platform and blog. This initiative, running from March 28 to April 28, 2025, has already showcased compelling stories, including one from a rookie police officer whose entire station switched to Olight based on his recommendation. Other uplifting accounts detail how customers have gifted more than six Olight products across three generations, underlining the brand’s importance in various scenarios like hurricane power outages, roadside emergencies, and family camping trips.

The campaign kicked off with a live stream on YouTube on April 12, announcing the first nine highlighted stories, with the complete collection to be revealed on April 30. Additionally, the 18 most inspiring narratives will earn participants exclusive Olight rewards, including a limited-edition Oclip18 Zirconium.

Innovative Product Launches

Olight's evolution over the years has been marked by remarkable innovations. In 2024, the company unveiled OAL™, the hardest and most abrasion-resistant aluminum used in flashlights. Expanding its product line beyond just lighting, Olight introduced the eco-friendly Ostation X power station while continuing to enhance its existing offerings with three exceptional new launches:

• - Warrior Ultra: A professional high-performance flashlight offering 2,500 lumens and made from aerospace-grade aluminum, ideal for critical applications.
• - Oclip Ultra: The ultimate everyday carry (EDC) companion featuring smart magnetic charging, adjustable brightness, and a modular design for precision lighting in various environments.
• - Sphere C: A multi-mode ambient light providing a soft 360° glow, color travel for applications, and intelligent scene synchronization to effortlessly transform spaces.

Enhanced Customer Experience and Social Impact

Olight has also focused on improving customer experiences, with a complementary app that allows users to control their devices remotely and gain access to exclusive rewards. A notable development is the opening of Olight's first experience store in Las Vegas, where customers can engage with the products hands-on and receive expert advice.

The brand is also committed to corporate social responsibility, having donated over $4 million to initiatives related to disaster relief, autism awareness, and environmental protection.

About Olight

Founded in 2007, Olight has established itself as the leading provider of innovative portable lighting that outdoor enthusiasts trust globally. The company continually pushes the boundaries of lighting technology to meet the diverse needs of its customers, ensuring that Olight remains synonymous with reliability and innovation.

Olight not only illuminates the path ahead through innovative products, but it also lights up lives, forging connections and creating lasting memories for its dedicated community. As it embarks on its next chapter, with the continued support of its loyal users, Olight promises many more milestones to come.