Criteo Appoints Wilfried Schobeiri to Lead Product Strategy in New Role

Criteo's Strategic Focus: Wilfried Schobeiri's New Role

Introduction

Criteo (NASDAQ: CRTO) has made a significant move by appointing Wilfried Schobeiri as the Senior Vice President and Head of Product for Performance Media. Announced on July 24, 2025, this appointment is a part of Criteo's broader strategy to enhance its performance marketing capabilities and deliver value across the commerce ecosystem.

Schobeiri's Background

With over 20 years of experience in building technology organizations and leading product development teams, Schobeiri is well-suited to drive Criteo's ambitions. His expertise encompasses programmatic advertising and data-driven marketing, making him an ideal candidate to lead Criteo's efforts in evolving their product landscape.

Before joining Criteo, he held various senior positions, including Chief Technology Officer at Ogury and Chief Product Officer at Revantage, where he contributed to developing significant data infrastructures. His previous experience at MediaMath, where he shaped global product strategies, positions him perfectly to fast-track Criteo's initiatives towards AI-driven commerce solutions.

Corporate Strategy Evolution

Criteo's move towards establishing AI-first products is more than just an upgrade; it's part of their vision to transform into a full-funnel, cross-channel self-service platform for global marketers. This shift is designed to empower marketers by allowing them greater control and insights throughout the shopper journey.

The appointment of Schobeiri aligns with Criteo's mission to leverage existing technology and datasets, enhancing their marketing capabilities in a privacy-first environment. Notably, Schobeiri's leadership will be instrumental in rolling out innovative solutions designed to reach consumers at every stage of their shopping experience, addressing the growing demands of today's marketers.

Supporting Talent

Criteo also welcomed other key leaders, such as Sandeep Hejmadi as Senior Product Director for the Data Marketplace. With over 15 years of experience at renowned companies like Amazon and Walmart, Hejmadi will focus on fortifying Criteo's foundational AI capabilities and innovating their data offerings. This multi-faceted expansion demonstrates Criteo's commitment to developing robust marketing solutions that align with contemporary commerce trends.

Todd Parsons, Criteo's Chief Product Officer, emphasized the significance of Schobeiri's appointment in driving the company’s AI-assisted commerce vision. His expertise is expected to facilitate enhanced flexibility, precision, and performance in marketing solutions, thus allowing brands to thrive amidst evolving market dynamics.

Future Vision

Speaking on his new role, Schobeiri expressed his enthusiasm about joining Criteo during this transformative phase. He stated that Criteo’s unmatched commerce dataset and AI capabilities provide a strong foundation for potential innovation. His objective will be to build upon this momentum and unlock even greater value for Criteo’s clients in the future.

In conclusion, Criteo's strategic appointment of Wilfried Schobeiri not only reflects a commitment to advancing performance marketing but also reinforces their dedication to harnessing the power of AI and data analytics. As these trends gain momentum in the marketing landscape, Criteo is poised to lead the way, creating opportunities that empower brands and agencies alike.

About Criteo

Criteo is a leading global platform that connects the commerce ecosystem for brands, agencies, retailers, and media owners. Through its AI-powered advertising platform, Criteo has access to over $1 trillion in annual commerce sales, helping drive connection and discovery for consumers while offering personalized experiences.

For additional information, visit Criteo’s website.