#United States #Lifeway Foods #Morton Grove #Kefir #Farmer Cheese

Lifeway Foods Expands Its Retail Footprint

In a strategic move to bolster its presence in the competitive dairy market, Lifeway Foods, Inc. (Nasdaq: LWAY) announced significant retail expansions that will widen the availability of its popular kefir and farmer cheese products throughout the United States by 2025. This growth comes on the heels of impressive sales performance, with Lifeway reporting $37.6 million in net sales for the first two months of Q2 2025—a 10.7% increase compared to the same period last year.

As part of its ongoing mission to promote probiotic-rich, gut-friendly nutrition, Lifeway plans to introduce new product lines in several major retailers, thereby making these nutritious options more accessible to health-conscious consumers. The company aims to secure an estimated net sales forecast ranging from $52 million to $56 million by the end of the second quarter.

Key Product Launches and Expansions

Lifeway's newly unveiled retail strategies encompass a range of launch initiatives:

• - Amazon Fresh: New 8oz Lifeway Organic, Lactose Free Flavor Fusions including Coconut Pineapple and Passionfruit Lychee, alongside Lifeway Organic Kefir Shots.
• - BJ's Wholesale Club: Two new 8oz kefir SKUs will be stocked in 268 locations, providing families with convenient wellness beverage options.
• - CVS: The expansion consists of three 32oz Lifeway Kefir flavors, enhancing consumers’ access to probiotic-rich dairy drinks.
• - HEB: Set to launch in June, Lifeway's Farmer Cheese will become another high protein, cultured dairy category in HEB stores across Texas.
• - Hy-Vee: Lifeway's expansion continues in the Midwest with four whole milk kefir items and farmer cheese being made available in 180 locations.
• - Kroger Divisions: Key banners like King Soopers, Fred Meyer, Ralph's, and QFC will add farmer cheese to their inventory, boosting Lifeway's outreach in these regions.
• - Lowes Foods: Customers can now find farmer cheese at this location across the Carolinas, further solidifying Lifeway’s footprint.
• - Publix: Lifeway is set to introduce two 8oz Kefir items in over 1,400 Publix stores in the Southeast, making nutritious options easier to select.
• - Target: A notable expansion includes over 1,100 new shelf spaces for Lifeway Kefir items, enhancing visibility across Target retail chains.
• - Whole Foods Market: Beginning in July, Lifeway's organic 8oz kefir offerings will hit Whole Foods shelves nationwide.
• - Winn-Dixie: They will also feature four 32oz Lifeway Kefir items across 170 stores.

Understanding the Booming Demand

Julie Smolyansky, CEO of Lifeway Foods, emphasizes that this expansion is a direct response to the surging demand for functional foods that enhance gut health and holistic wellness. Social media platforms like TikTok and Instagram have fueled this interest, particularly with viral trends focusing on kefir as a remedy for bloating and skincare benefits.

Moreover, the company's data reveals a 63% unit sales increase in measured channels for Lifeway Farmer Cheese, showcasing its growing popularity among consumers seeking high-protein options.

Lifeway's steadfast commitment to providing high-quality, probiotic-rich foods aligns with the increasing consumer interest in fermented products, ultimately promoting immunity and overall health. All Lifeway products are crafted with live and active cultures, ensuring that customers receive tangible health benefits with every sip or bite.

Lifeway Foods: A Leader in Dairy Innovation

Recognized as a top supplier in the probiotic beverage arena, Lifeway Foods continues to innovate and respond to market demands. The company explores various product categories, including drinkable kefirs and child-friendly options under its ProBugs line, making it a well-rounded player in healthy nutrition spaces. Their products are now available not only in the U.S. but also internationally across various regions, including Mexico, Ireland, and France.

In summary, Lifeway Foods is making strides in its retail expansion to meet the rising consumer demand for gut-healthy dairy options, reaffirming its status as a leader in the fermented foods sector. As the company progresses, it remains committed to delivering wholesome, delicious choices to families across the nation and beyond.