H World Group Reports Impressive Third Quarter 2025 Performance Driven by Growth and Network Expansion
H World Group Limited, recognized as one of the leading names in the hospitality sector, recently published its solid third-quarter results for 2025, highlighting a remarkable trajectory in its growth strategy and operational effectiveness. For the third quarter of 2025, the group's hotel Gross Merchandise Value (GMV) soared to approximately RMB 30.6 billion, reflecting a significant increase of 17.5% compared to the previous year. Total revenue also showcased a healthy rise, climbing by 8.1% to RMB 7.0 billion. The performance of manachised and franchised hotels surged impressively, registering a growth of 27.2%, which amounted to RMB 3.3 billion.
A major driver of this impressive growth is H World Group's asset-light strategy. This approach not only supports high-quality growth but has also propelled an increase in operational efficiency, reflected in the uplift of Adjusted EBITDA to RMB 2.5 billion, up from RMB 2.1 billion in the same quarter last year. Jin Hui, the CEO of H World Group, remarked that the strong network expansion coupled with the asset-light strategy was instrumental in surpassing revenue expectations and securing a healthy increase in operating profits. The company is on track, having opened more than 2,000 hotels in the fiscal year, with an ultimate goal of reaching 2,300 gross hotel openings by the end of 2025.
The firm's loyalty program, H Rewards, has emerged as one of the largest ecosystems in its industry, boasting over 300 million members. This expansive network contributed to the booking of 66 million room nights in the third quarter alone, a notable 19.7% increase year-on-year, which illustrates the growing trust and engagement from customers across its brands. H World Group continues to maintain a robust multi-brand strategy with flagship offerings like Hanting, JI Hotel, and Crystal Orange that lead in various market segments from economy to upper-midscale hotels.
As of late September 2025, H World Group's operational footprint extended to 12,702 hotels globally, totaling over 1.24 million rooms as they expanded their presence by opening 749 hotels in the third quarter and entering 89 cities in China over the same period. This strong growth underscores the resilience and scalability of their membership ecosystem, digital infrastructure, and franchise demand, as they remain optimistic about their future growth prospects both in China and internationally.
H World Group is dedicated to leveraging its strategies of digital innovation, brand development, and asset-light operations to sustain and capitalize on emerging opportunities in the evolving global hospitality landscape. Stakeholders and industry watchers alike are keenly observing how H World Group will navigate the challenges and opportunities in the hospitality market, and its commitment to developing a sustainable model continues to draw attention in the industry. By empowering consumer engagement through their loyalty programs and enhancing their digital capabilities, the company is setting a pace that few can match in achieving lasting growth in the competitive realm of hospitality.