#Japan #Musashino #Matsuya Foods #KOKONA #Original Song

Matsuya Foods Celebrates 59 Years with Original Brand Song

In a heartfelt initiative to celebrate its 59th anniversary, Matsuya Foods, based in Musashino City, Tokyo, is set to launch an original brand song titled "Not Special". This uplifting track, written by the talented 16-year-old singer-songwriter KOKONA, aims to resonate with those who strive every day. The song will be broadcast in Matsuya restaurants starting June 16, 2025, at 10 AM, accompanied by a special behind-the-scenes video exclusively available on Matsuya Foods' official YouTube channel and special website.

The Meaning Behind 'Not Special'

The theme of "Not Special" revolves around being a source of support for individuals who work hard every day. KOKONA was specifically chosen due to her popularity among Generation Z, demonstrating a modern collaboration between music and the Matsuya brand. The song seeks to remind listeners that the ordinary moments in life are, in fact, extraordinary and deserve appreciation. It serves as a comforting presence, much like the reliable meals offered at Matsuya—familiar and reassuring.

The music embodies a positive mindset, encouraging listeners to embrace their daily struggles and look forward to the next day with renewed determination. Matsuya hopes that the song will connect with both students and working professionals. The track is set to be digitally released on June 27, 2025, along with a music video that will be made available on Matsuya's special website.

Insights from KOKONA

KOKONA shared her thoughts on the creation of this song:
1. Key Elements in Songwriting: "I wanted to express that the everyday environment and the places we often take for granted are, in fact, our greatest source of strength. I aimed to instill a sense of gratitude for these 'not special' moments, encouraging everyone to think, 'Let’s do my best again today!'

2. Discovering Matsuya: "Of course, I knew about Matsuya! However, there weren’t any nearby branches in my hometown of Numazu, so I had very little familiarity with the brand. I was quite surprised when I received the offer to create the brand song and even checked online with the staff!"

3. Experiencing the Music Video Shoot: "The music video turned out to be bright, poppy, and a bit quirky! I had a blast shooting it, although I struggled to keep up with the incredibly skilled dancers around me. Filming while enjoying gyudon was a rare experience, and I hope everyone enjoys both the song and the video!"

About KOKONA

Originating from Numazu City in Shizuoka Prefecture, KOKONA is a 16-year-old singer-songwriter who has stirred emotions through her powerful voice and evocative lyrics. She has garnered attention through videos posted on platforms like social media, and her live street performances. KOKONA made a remarkable impression at the A.V.E.S.T project event held at the Yoyogi National Gymnasium in February 2024, where she performed as an opening act at just 15 years old.

With a collaborative effort between KOKONA and Matsuya Foods, the original brand song is a celebration of everyday experiences and the subtle beauty of the commonplace, encouraging everyone to find joy and motivation in their daily routines.

Song Details

• - Title: KOKONA - "Not Special"
• - Release Date: June 27, 2025
• - Pre-Add on Apple Music / Pre-Save on Spotify

In conclusion, Matsuya Foods is set to not only celebrate its rich history but also engage with a new generation through the universal language of music, bridging the gap between food, comfort, and emotional support.