KEYUCA Introduces Affordable Socks at New Price Point from September 1

Discover KEYUCA's New Affordable Socks Pricing

On September 1, 2025, KEYUCA, a lifestyle brand renowned for its commitment to quality craftsmanship, will unveil a new pricing structure for its popular sock lineup. The new offer allows customers to select any two pairs of socks for just 550 yen (tax included), a move aimed at addressing the evolving needs and preferences of today’s consumers.

Key Changes in Pricing

Prior to this update, the brand's socks were available in a bundle of three pairs for 1,100 yen (tax included). The pricing adjustments are as follows:

- Previous Pricing: Three pairs for 1,100 yen (approximately 366 yen per pair)
- New Pricing: Two pairs for 550 yen (275 yen per pair)
- Single Pair Pricing: Reduced from 396 yen (tax included) to 330 yen (tax included)

The new strategy is in response to the ongoing economic challenges, where rising living costs and stagnant real wages have left consumers more budget-conscious than ever. KEYUCA recognizes that many shoppers are leaning towards buying only what they truly need, and by reducing the minimum purchase commitment to two pairs, they hope to alleviate decision fatigue while offering a more affordable option.

A Tailored Selection of Sizes and Styles

The revamped sock offering includes options in two sizes: 23-25 cm and 25-27 cm, allowing customers to create their perfect assortment. The collection features a range of styles from basic designs to seasonal colors and materials. This ensures there’s something suitable for work, casual outings, or family use.

With KEYUCA's focus on 'making just the right things,' they strive to enhance everyday living through thoughtfully designed products. The latest sock promotion not only caters to budget considerations but also holds value in terms of quality and variety.