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A Winter Indulgence: Meiji Bulgaria Frozen Yogurt Dessert

Get ready for a delightful winter treat as Meiji Co., Ltd. announces its new addition to the beloved Meiji Bulgaria Frozen Yogurt Dessert line: the Winter Richness variant. Set to begin a phased rollout nationwide in late November 2025, this dessert marks the first-ever winter-exclusive offering from the brand, blending smooth textures with a rich flavor profile that is perfect for the cold season.

The Winter Richness takes the essence of Meiji Bulgaria Frozen Yogurt’s signature refreshing taste and enhances it with an increased content of milk fat and non-fat milk solids, resulting in a more decadent flavor that warms the soul during winter. This luscious frozen yogurt dessert is designed to pair seamlessly with its outer sauce, creating a well-rounded taste experience that is both thick and creamy, making it an ideal indulgence for this chilly time of year.

What sets the Meiji Bulgaria Frozen Yogurt Dessert apart is its unique ability to combine the richness typical of ice cream with the refreshing qualities of yogurt; this balance offers a satisfying dessert experience while still delivering a delightful tanginess inherent to yogurt. The yogurt-based ice cream is fermented using Meiji's proprietary LB81 lactic acid bacteria, a blend of Bulgarian strain 2038 and thermophilus strain 1131, ensuring a refreshing aftertaste that leaves you wanting more.

Moreover, the freezing process is carefully controlled at low temperatures to achieve an exceptionally smooth texture, making each scoop an enjoyable mouthful. Since its initial introduction, the Meiji Bulgaria Frozen Yogurt Dessert series has seen cumulative shipments exceed approximately 100 million units, reflecting its widespread appeal and success among dessert enthusiasts.

With the launch of this new winter-exclusive product, Meiji aims to expand the world of flavors and joy, contributing positively to the healthy lifestyles of its customers. Consumers can anticipate not just a dessert, but an experience that unites taste with lifestyle, enabling them to savor the winter season like never before. The Winter Richness promises to be more than just a seasonal flavor; it’s a celebration of winter’s beauty through a delicious icy treat that everyone can enjoy with family and friends.

Make sure to keep an eye out for this delectable new addition and indulge in the smooth, rich flavors that only Meiji can offer this winter season. Taste the essence of winter with Meiji Bulgaria's Winter Richness, and let your taste buds embark on a delightful journey through deliciousness, helping to make your cold days a bit warmer with every bite.