#Japan #Tokyo #Japanese Culture #KOKO HOTELS #Dashi Pack

KOKO HOTELS Pioneers a Unique Service with Original Dashi Packs

In an exciting development for the hotel industry, KOKO HOTELS, managed by Polaris Holdings Co., Ltd., is set to introduce a groundbreaking service that celebrates Japan's rich dashi culture starting from October 1, 2025. Guests checking into any KOKO HOTELS will be welcomed with a special treat: a thoughtfully crafted original dashi pack. This unique welcome is poised to elevate guests' experiences, allowing them to savor a quintessential aspect of Japanese cuisine right in the comfort of their hotel rooms.

An Interplay of Tradition and Innovation

Japanese dashi, a key foundation in many dishes, is cherished for its depth of flavor and aromatic qualities. With this new initiative, KOKO HOTELS offers a fascinating journey into regional tastes across Japan, where each dashi pack is carefully curated from five distinct regions: Hokkaido, Tohoku, Kanto, Hokuriku-Tokai, and Kansai/Shikoku-Kyushu. Each pack embodies the character of its locality, featuring ingredients exclusive to its origin, such as the bounty from coastal towns and the fresh veggies and mushrooms harvested from serene countryside.

When guests pour hot water over their dashi pack, they are invited to indulge in a sensory journey that encompasses not only the delightful aroma of the dashi but also resonates with the seasonal shifts and unique atmosphere of their travel destination.

Enhancing the Travel Experience

At the heart of KOKO HOTELS’ mission is the desire to offer travelers an authentic experience that extends beyond standard hospitality. By promoting the profound intricacies of dashi culture, the brand allows guests to embark on a journey that is as much about discovery as it is about relaxation.

This endeavor is aligned with KOKO HOTELS’ tagline, “Travel Begins Here,” which focuses on unveiling hidden charms and unique experiences that traditional travel guides often miss. Each provided dashi pack serves as a fine representation of local culinary delights, encouraging guests to embrace and celebrate regional flavors.

The vision for KOKO HOTELS extends beyond mere accommodation; it aims to be a cultural nexus where guests can explore the richness of Japan through its food, heritage, and the beauty of individualized experiences.

Collaboration with Shinmarusho Co., Ltd.

The dashi packs offered by KOKO HOTELS are a result of collaboration with Shinmarusho Co., Ltd., a company with deep-rooted expertise in the art of dashi-making since its establishment in 1935. Headquartered in Yaizu City, Shizuoka Prefecture, Shinmarusho specializes in the production of high-quality katsuobushi and dashi products, ensuring every dashi pack embodies the essence of Japanese culinary excellence.

Shinmarusho has continuously innovated its processes, having achieved Japan's first certifications for its katsuobushi factory in 2017 and its shavings factory in 2019. This commitment to quality not only enhances local palates but also propels the tradition of dashi to an international audience.

The Future of KOKO HOTELS

KOKO HOTELS is poised to expand its reach, presenting exclusive experiences for both domestic and international guests. The chain aims to encapsulate the spirit of Japanese hospitality through captivating culinary encounters and actively showcasing the country’s diverse regional identities.

Polaris Holdings, the parent company of KOKO HOTELS, has established a considerable presence in the hotel industry through its various brands, including Best Western and Red Planet. With future mergers and expansions in the pipeline, the vision for a more integrated travel experience becomes increasingly attainable.

As KOKO HOTELS embarks on this exciting chapter with its original dashi packs, it invites all travelers to indulge in the distinctive flavors that only Japan can offer, making each stay a cherished memory.

For more information, visit the official KOKO HOTELS website at KOKO HOTELS.