#Japan #Tokyo #Evoke #Amana Corporation #AI and Creativity

Introducing 'between us' - Our Journey with AI

Amana Corporation, based in Shinagawa, Tokyo, has announced the upcoming release of a significant book titled 'between us: Redefining Creativity with AI', authored by its in-house creative team, EVOKE. Set to be released on July 7, 2025, this book aims to document and reflect on the creative possibilities and processes that arise from the integration of AI in the creative landscape.

In recent years, the increasing prevalence of generative AI has spurred innovative practices. 'between us' captures EVOKE's commitment to harnessing AI as not just a tool, but as a collaborative partner in the creative process. This book signifies a milestone in their journey, showcasing practical insights while engaging in discussions with diverse creators, researchers, and companies.

Book Details

• - Title: between us: Redefining Creativity with AI
• - Author: EVOKE (Amana Corporation)
• - Publishing Company: Amana Corporation
• - Release Date: July 7, 2025
• - Price: 2,200 JPY (tax excluded)
• - Format and Pages: B5 size, 164 pages
• - ISBN: 978-4-86587-000-8
• - Available on: Amazon (Pre-orders now open)

The book emphasizes the interplay between technology and meaning, which is essential for nurturing creativity. Through experimental AI and creative projects, it explores processes like prompt design and expression development, engaging with different creators and researchers. This book hopes to resonate with both creative professionals who are just starting to incorporate AI into their daily workflow and business professionals looking to harness its power.

Key Features of the Book

1. Insights from Diverse Conversations

The book features dialogues with a range of guests from varying generations and fields. These discussions aim to reveal insights into the current state of creativity in the age of generative AI.

2. Documenting Groundbreaking AI Projects

At the heart of the book is the documentation of practical AI application projects conducted in collaboration with four companies. It details how these projects addressed brand challenges through innovative uses of generative AI and the journey towards successful creative outcomes.

3. Exclusive AI Techniques Guide

Purchasing the book grants access to a digital Zine titled 'prompts: DIALOGUES with AI'. This resource offers practical tips on utilizing tools like ChatGPT and Midjourney, essential design methods, prompt structures, and ways to translate emotions. It’s designed for practitioners aiming to integrate creative AI into their work efficiently.

Target Audience

The book is recommended for:
1. Managers in design organizations struggling with generative AI integration.
2. AI and DX departments in companies exploring creative opportunities.
3. Creators actively utilizing generative AI in their processes.

Event Announcement

A special talk and exhibition event to celebrate the book's launch will take place on July 8, 2025, at MIDORI.so NAGATACHO. This event will focus on the intersection of generative AI and human sensibilities, encouraging attendees to reflect on future creativity. Participants can expect engaging discussions from leading creators, an exploration of the challenges faced during project creation, and hands-on experiences with AI technologies.

Event Details:

• - Date: July 8, 2025
• - Time: 17:00 - 19:00 (Networking session 19:00 - 20:00)
• - Location: MIDORI.so NAGATACHO, Tokyo
• - Format: Offline / Pre-registration required
• - Capacity: 60 participants (lottery if oversubscribed)
• - Registration Deadline: July 1, 2025
• - Fee: Free
• - Host: Amana Corporation

Through this launch and event, Amana and EVOKE aim to stimulate dialogue around the evolving relationship between AI and creativity, encouraging all to consider its implications for the future.

About Amana Corporation

Founded in 1979, Amana Corporation has grown into a major visual production company, expanding its services to include photography, video, CG production, and more, collaborating with clients to revolutionize communication. The EVOKE team contributes to these efforts by pushing boundaries and exploring the dynamics of value creation in a digital world.

You can find more information about Amana at their website.