#Germany #Sulingen #Premium Footwear #LLOYD Lifestyle #global brand

LLOYD Rebrands: 'Own the Moments'

LLOYD, a name synonymous with premium footwear since 1888, is embarking on a new journey by reintroducing itself with a fresh and modern brand identity. This significant transformation is not just a change in appearance but represents a bold move towards becoming a global lifestyle brand.

Embracing Change

The new brand claim, 'Own the Moments,' encapsulates LLOYD's aspiration to resonate with its customers positively. In an era of constantly evolving consumer preferences, LLOYD aims to inspire confidence, joy, and a stylish approach to life in all its patrons.

Crafting a Vision for the Future

Central to this rebranding effort is LLOYD's newly defined vision: 'Fuel a Positive Lifestyle.' This vision aims to engage consumers across various categories and countries by delivering creative and impactful products that bring joy and elevate one’s lifestyle.

The rebranding is built on three essential pillars:
1. Joy: LLOYD is dedicated to offering happiness in every interaction.
2. Confidence: Consumers can trust in the high-quality products provided by LLOYD.
3. Style: The company focuses on creating designs that not only look fashionable but are also functional for everyday life.

A Fresh Look

The new visual identity features a contemporary logo crafted with elegant serif fonts, reflecting LLOYD’s legacy of sophistication and style. Accompanying this is the new symbol, the 'Wings of Inspiration,' symbolizing LLOYD's commitment to forward-thinking and innovation in lifestyle branding. The revamped color palette, which includes brick red and dark mint, nicely balances tradition with forward momentum.

Commitment to Modernity and Craftsmanship

Andreas Schaller, CEO of LLOYD Lifestyle GmbH, emphasizes, “The world is changing, and so are we. Our rebrand addresses contemporary consumer needs while staying true to our roots.” Schaller reiterates the pledge toward craftsmanship, quality, and modernity, encapsulated perfectly in their new motif of empowerment—encouraging customers to own the most significant moments in their lives.

A Promised Connection

Commenting on the rebrand, Param Singh, owner of ARKLYZ Group, positions it as more than a simple transformation but a promise to remain by the customers' sides throughout their experiences. The rebranding reflects LLOYD's illustrious legacy while making strides to establish itself firmly as a global lifestyle brand.

Looking Ahead: Major Global Showcases

LLOYD plans to present its new brand look at prominent global trade fairs, which includes:

• - Who’s Next in Paris (January 20–22, 2025)
• - CIFF in Copenhagen (January 31–February 2, 2025)
• - MICAM in Milan (February 18–20, 2025)

At these showcases, LLOYD will not only display its updated visual identity but will also unveil its Fall/Winter 2025 product collection.

About Arklyz Group and LLOYD

Founded in 2018, Arklyz Group, under the leadership of Param Singh, specializes in sports and lifestyle brand management, retail, and e-commerce. LLOYD, as the market leader in premium footwear across the German-speaking and Scandinavian regions for over a century, operates 35 concept stores and sells across 48 countries, continuing to offer its renowned footwear along with premium leather goods.

In conclusion, LLOYD’s rebranding embodies a significant leap into the future, promising to inspire individuals globally while maintaining a commitment to tradition and quality. Whether stepping out for business or leisure, LLOYD is set to ensure that every moment is an opportunity for style and joy.