TROLLI® GUMMI POPS Revolutionize the Frozen Treat Market Nationwide

Trolli®, a renowned name in the gummy candy industry, is stepping into the frozen aisle with an exciting new product that is sure to delight candy enthusiasts. In partnership with Wells Enterprises and Ferrara Candy Company, Trolli has launched its innovative Gummi Pops, shaking up the frozen dessert category across the nation.

These Gummi Pops are not just your typical ice pop; they embody Trolli’s signature flavor profiles and distinctive gummy texture, available in sensational combinations like Cherry Lemon and Grape Strawberry. The pops feature vibrant dual-tone neon colors that make them stand out in any freezer, appealing to both the young and the young at heart. Their soft, chewy texture remains intact even when frozen, creating a delightful eating experience that fans of the brand crave.

The introduction of Trolli Gummi Pops comes on the heels of a significant achievement for the brand, as these treats have quickly become the #1 and #2 best-selling new products in the frozen handheld treat segment. This impressive feat underscores Trolli's position as a groundbreaking force in the confectionery market, attracting a growing fan base eager for novel and bold flavor experiences.

According to Isabella Chia, Chief Marketing Officer at Wells Enterprises, the concept behind the Gummi Pops is about pushing boundaries. "We took everything fans love about Trolli—the vibrant colors, unique texture, and flavor combinations—and innovated them into an unprecedented frozen format. These pops signify our commitment to delivering unexpected sensory experiences that excite consumers looking for alternatives to traditional frozen treats."

Whether it’s a lively gathering with friends or a cozy gaming session at home, Trolli Gummi Pops make the perfect companion. The pops are designed to provide a delightful fusion of sweet and sour flavors, enhanced by their distinct gummy texture, all wrapped up in bright colors that are Instagram-ready.

Each pack includes a variety of flavors, sure to satisfy the adventurous taste buds of consumers. Available in multi-pack boxes containing ten pops priced at around $5.99 and single pops for $2.99, they promise accessibility alongside excitement. Major retailers are already stocking these quirky treats, with availability increasing throughout April. Shoppers can find Trolli Gummi Pops at national chains such as Walmart, grocery stores, and convenience outlets like 7-Eleven as temperatures begin to rise.

As Greg Guidotti, Chief Marketing Officer at Ferrara, eloquently states, "Our Trolli brand constantly strives to break new ground. With the launch of Trolli Gummi Pops, we are elevating the consumer's experience beyond the candy aisle, offering a fresh and unexpected way to enjoy the sour-brite flavors that they love, now in a frozen form."

An Iconic Brand with Rich History

Trolli has been a leader in the gummy candy market for over three decades, becoming synonymous with fun, flavorful treats. The brand originally made waves with its famous gummi worms and has since expanded its innovative offerings to include products like Sour Electric Crawlers, Sour Bursting Crawlers, and many other exciting varieties, ensuring it resonates with fans through vibrant marketing campaigns and collaborations, including an upcoming partnership with Elgato.

With over 200 million gallons of ice cream produced each year, Wells Enterprises, which operates as the largest privately held ice cream manufacturer in the United States, offers a strong foundation for Trolli’s ventures into frozen products. Founded in Iowa in 1913, Wells is renowned for its quality and commitment to innovation, making it the ideal partner for introducing Trolli’s new line.

To explore more about Trolli Gummi Pops and identify nearby retailers that carry these novel treats, fans can visit TrolliGummiPops.com. As the weather warms up, these enticing frozen delights are poised to become a must-have item for those looking to have a fun and flavorful snack anytime!