#Japan #Manufacturing #Tokyo #Misumi Group #Meviy

New Commercial Launch: 'Toku Misumi, Raku Misumi'

The Misumi Group Headquarters, located in Chiyoda, Tokyo, has announced the airing of their new commercial titled 'Toku Misumi, Raku Misumi' starting on September 20, 2025. This 30-second and 15-second advertisement will target professionals engaged in equipment design within Japan's manufacturing hubs of the Chukyo and Kansai regions. Alongside its broadcast, the commercial will also be available on the official Misumi YouTube channel, making it accessible to a broader audience.

CM Concept

The new campaign revolves around the theme 'New Misumi for Benefits and Ease'. This slogan encapsulates the innovative services that Misumi provides, including their 'Delivery Discount,' which allows customers to order one or more items with discounts of up to 50% for shipments exceeding ten days, and the AI platform 'meviy,' which eliminates the need for paper drawings to quickly estimate costs and delivery times from 3D data. The campaign aims to effectively communicate the keywords 'Toku Misumi' (benefit) and 'Raku Misumi' (ease).

In a bold move to evoke authenticity, the commercial forgoes CGI. Instead, it meticulously showcases 900 real parts through stop-motion filming, creating a tangible representation that resonates with professionals in the manufacturing sector.

Commercial Details

• - Title: 'Toku Misumi, Raku Misumi' (30-second and 15-second versions)
• - Air Dates: September 20, 2025 – October 19, 2025
• - Broadcast Regions: Chukyo and Kansai
• - Narrator: Yoshitomo Otsuka

For further information and to view the commercial, you can visit the dedicated page: Official Website.

Enhancing Equipment Design with Misumi's Services

Misumi is committed to streamlining equipment design operations utilizing AI and digital services. These innovations reduce both the effort and costs associated with design and procurement processes. For more details on each service, please check the specified page.

Digital Model Shift for Manufacturing's Future

With a focus on digital technologies, the Misumi Group is pioneering a transformation within the manufacturing process. In 2000, Misumi took the industry lead by launching an internet ordering service that enabled customers to complete the entire process from part selection to ordering online. They subsequently introduced the 'meviy' platform, where AI can automatically generate estimates using only 3D data. By implementing multiple groundbreaking services, the group has significantly contributed to enhancing productivity across various industries.

At the core of its growth strategy is Misumi's 'Digital Model Shift,' which aims to offer customers new value through the 'Toku Misumi, Raku Misumi' initiative. By digitizing design and procurement, productivity in both design and production environments is set for remarkable improvement, simultaneously achieving cost reductions through optimal procurement services. This transformation allows customers to liberate themselves from daily operational complexities, enabling them to engage in more creative work.

Misumi is dedicated to continuously turning each individual's 'time' into a valuable resource, fostering sustainable growth together.

About Misumi

The Misumi Group markets essential machine parts, tools, and consumables critical to automation across 323,000 global companies as of March 2025. The company's unique business model intertwines its operations as a manufacturer with those of a trading company selling other brands. This dual approach, supported by a robust business foundation, facilitates 'global assured short delivery times,' thus enhancing customer convenience.

For media inquiries, please contact:
Misumi Group Headquarters, Corporate Relations Office
Matsubara
Email: [email protected]
Tel: +81 3-6777-7502