Puratos U.S. Introduces Innovative Cost-Saving Solutions for Bakers Facing Challenging Economic Times
In response to the increasing economic pressures faced by bakery operations, Puratos U.S.—a prominent player in innovative bakery ingredients—has expanded its cost reduction portfolio with two new offerings this year. These products aim to empower bakers to effectively manage their ingredient costs while maintaining product quality, something that is becoming increasingly vital as consumer spending patterns shift.
The first of these new innovations is the "Intens Fresh 3-30 Premium," a solution designed to prolong the freshness of baked goods while simultaneously facilitating a reduction in sugar content for bread products with more than 5% sugar. This not only addresses the industry-wide challenge of shelf life but also adheres to the growing consumer health trend of reducing sugar intake.
Alongside this, Puratos has introduced "Carat Compound Chunks Cacao-Trace," a budget-friendly alternative to traditional chocolate chunks. According to sensory testing, these chunks deliver a taste experience comparable to that of high-quality chocolate, making them an appealing option for cost-conscious bakers looking to satisfy consumer preferences without the high ingredient costs usually associated with premium chocolate.
Michael Gleason, the Product Director for Bakery at Puratos U.S., commented on the new offerings, stating, "These advancements are crucial for bakers who are looking to cut costs on expensive ingredients like sugar, fats, and emulsifiers, all while meeting the growing demands of their customers. The ‘Intens Fresh 3-30 Premium’ enhances shelf life and supports sugar reduction—it's a dual solution for bakers mindful of their expenses."
Puratos' recent consumer study, titled the Always On Taste Tomorrow research, revealed a striking trend: nearly 33% of consumers expect to reduce their food expenditures in 2025, with 20% actively seeking to spend less on chocolate and 14% on bread. This shift indicates a pressing need for bakeries to adapt and discover more efficient methods of producing high-quality products without inflating their costs, which has become a critical challenge in the current economic landscape.
Drew Brandell-Mayers, Product Manager for Chocolate at the company, further emphasized the advantages of the "Carat Compound Chunks Cacao-Trace," explaining, "These chocolate chunks provide a rich indulgent chocolate experience that consumers are fond of, all while presenting an economical choice for bakers. They are part of our Cacao-Trace program, which focuses on sustainability in sourcing and ensuring exceptional taste."
Both products enhance Puratos' existing lineup of clean label, enzyme-based solutions. For instance, they complement offerings like "Intens Soft and Fine," which serves as a natural dough conditioner that can replace emulsifiers, the "Acti Egg Reduction" technology that significantly minimizes egg usage without compromising product quality, and the "Intens Puraslim," which aids in fat reduction while preserving the beloved taste and texture in bakery products.
Through these innovations, Puratos reaffirms its commitment to supporting bakeries in thriving within a complex and evolving marketplace. By merging innovative technology with insights from various food cultures, Puratos seeks to generate new possibilities for bakeries and contribute positively to both customer satisfaction and the overall food ecosystem.
For further inquiries or detailed product information, bakeries and distributors are encouraged to connect with their Puratos sales representatives or visit the company's official website at www.puratos.us.
Puratos operates on a global scale, offering a wide array of innovative food ingredients and solutions tailored for the bakery, sweet goods, and chocolate sectors. The company serves a broad spectrum of clients, primarily consisting of large-scale industrial bakeries, foodservice establishments, distributors, and artisan bakers. Based in Pennsauken, NJ, with its global headquarters in Belgium, Puratos is committed to making a positive impact through its food solutions, aiming to enhance the health and well-being of communities worldwide.
The first of these new innovations is the "Intens Fresh 3-30 Premium," a solution designed to prolong the freshness of baked goods while simultaneously facilitating a reduction in sugar content for bread products with more than 5% sugar. This not only addresses the industry-wide challenge of shelf life but also adheres to the growing consumer health trend of reducing sugar intake.
Alongside this, Puratos has introduced "Carat Compound Chunks Cacao-Trace," a budget-friendly alternative to traditional chocolate chunks. According to sensory testing, these chunks deliver a taste experience comparable to that of high-quality chocolate, making them an appealing option for cost-conscious bakers looking to satisfy consumer preferences without the high ingredient costs usually associated with premium chocolate.
Michael Gleason, the Product Director for Bakery at Puratos U.S., commented on the new offerings, stating, "These advancements are crucial for bakers who are looking to cut costs on expensive ingredients like sugar, fats, and emulsifiers, all while meeting the growing demands of their customers. The ‘Intens Fresh 3-30 Premium’ enhances shelf life and supports sugar reduction—it's a dual solution for bakers mindful of their expenses."
Puratos' recent consumer study, titled the Always On Taste Tomorrow research, revealed a striking trend: nearly 33% of consumers expect to reduce their food expenditures in 2025, with 20% actively seeking to spend less on chocolate and 14% on bread. This shift indicates a pressing need for bakeries to adapt and discover more efficient methods of producing high-quality products without inflating their costs, which has become a critical challenge in the current economic landscape.
Drew Brandell-Mayers, Product Manager for Chocolate at the company, further emphasized the advantages of the "Carat Compound Chunks Cacao-Trace," explaining, "These chocolate chunks provide a rich indulgent chocolate experience that consumers are fond of, all while presenting an economical choice for bakers. They are part of our Cacao-Trace program, which focuses on sustainability in sourcing and ensuring exceptional taste."
Both products enhance Puratos' existing lineup of clean label, enzyme-based solutions. For instance, they complement offerings like "Intens Soft and Fine," which serves as a natural dough conditioner that can replace emulsifiers, the "Acti Egg Reduction" technology that significantly minimizes egg usage without compromising product quality, and the "Intens Puraslim," which aids in fat reduction while preserving the beloved taste and texture in bakery products.
Through these innovations, Puratos reaffirms its commitment to supporting bakeries in thriving within a complex and evolving marketplace. By merging innovative technology with insights from various food cultures, Puratos seeks to generate new possibilities for bakeries and contribute positively to both customer satisfaction and the overall food ecosystem.
For further inquiries or detailed product information, bakeries and distributors are encouraged to connect with their Puratos sales representatives or visit the company's official website at www.puratos.us.
About Puratos
Puratos operates on a global scale, offering a wide array of innovative food ingredients and solutions tailored for the bakery, sweet goods, and chocolate sectors. The company serves a broad spectrum of clients, primarily consisting of large-scale industrial bakeries, foodservice establishments, distributors, and artisan bakers. Based in Pennsauken, NJ, with its global headquarters in Belgium, Puratos is committed to making a positive impact through its food solutions, aiming to enhance the health and well-being of communities worldwide.
Topics Consumer Products & Retail）
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