#Japan #Yamamori #Kuwana #GABA100 #Vinegar

Yamamori Launches Sleep Campaign for Sleep Day

On September 3, 2025, the Japanese food manufacturer Yamamori Co., Ltd., headquartered in Kuwana, Mie Prefecture, will celebrate the national Sleep Day with its promotional campaign titled 'Delicious Sleep Campaign.' The company aims to raise awareness about the importance of sleep while providing exciting prizes, including unique original QUO cards featuring the 'Sleep King' theme.

Campaign Details

The campaign will be held from September 3 to September 30, 2025, coinciding with the peak awareness of sleep as a key factor in maintaining health. The campaign is open to all customers who purchase eligible products during this period. Participants will be selected through a lottery system to win various prizes.

Prize Information

A total of 1,200 participants will be rewarded, including:

• - 'Sleep King' Prize: Original QUO card worth 5,000 yen for 100 winners.
• - Yamamori Prize: A selection of Yamamori products for another 100 winners.
• - Digital Gift Voucher: 500 yen voucher for 1,000 participants.

The application period for the giveaway ends at 23:59 on September 30, 2025. To enter, customers must follow these steps:
1. Purchase the eligible product.
2. Fill out the application form with the required information and attach the purchase receipt.

For more details and to apply, visit: Yamamori Sleep Campaign.

Featured Product: GABA100 Sleep Vinegar

The eligible product for the campaign is GABA100 Sleep Vinegar in a 500ml bottle, priced at 850 yen (excluding tax) or 918 yen (including tax). This unique vinegar beverage, flavored like a probiotic drink, contains 100mg of GABA per 30ml serving, a functional ingredient known for its health benefits:

• - Improved Sleep Quality: Facilitates deeper sleep and refreshing awakenings.
• - Stress Relief: Eases temporary mental stress and fatigue related to work or study.
• - Blood Pressure Support: Helps lower blood pressure in individuals with hypertension.
• - Skin Health: Assists in maintaining skin elasticity and hydration for those concerned with dryness.

For best results, the recommended daily intake is 30ml of the product diluted with water before consumption.

National Sleep Day

September 3 is recognized as 'Autumn Sleep Day' in Japan, aimed at promoting awareness of healthy sleep practices. Established by the Japanese Sleep Society and the Japan Neuroscience Promotion Foundation, the day underscores the significance of quality sleep for both mental and physical well-being.

Yamamori's Commitment to Health

Founded in 1889, Yamamori has a long history in soy sauce manufacturing, and since then, the company has been committed to utilizing GABA in its products. In 2004, they isolated a specific lactic acid bacterium that produces GABA during fermentation, obtaining a patent for the method. Their goal is to offer beneficial products that empower consumers to incorporate GABA into their daily lives.

Yamamori continues its vision of providing products that contribute to the foundation of both mind and body, fostering smiles and joy in everyday life. As part of their evolving product line, they have developed a variety of items focusing on entertainment and health, responding to market needs while maintaining their heritage in delicious flavors.

Company Overview

• - Company Name: Yamamori Co., Ltd.
• - President: Keisuke Tamabayashi, Executive Officer
• - Headquarters: 6-103 Hidamari no Oka, Kuwana City, Mie Prefecture
• - Founded: 1889
• - Established: 1951
• - Capital: 4.35 billion yen
• - Employees: 806 (including part-time workers)
• - Business Focus: Manufacturing and selling soy sauce, sauces, vinegar, retort pouch foods, and beverages.
• - Official Website: Yamamori

With this campaign, Yamamori hopes to enhance public awareness of sleep's vital role in health and to encourage a delicious way to incorporate GABA into daily routines.