#Japan #Tokyo #internal communication #WizWorks #Newsletter Awards

Unveiling the 2025 Company Newsletter Awards Trends

WizWorks Inc., a leading firm in internal communications based in Shinjuku, Tokyo, has announced the trends for the 2025 Company Newsletter Awards. This prestigious competition, attracting significant attention from businesses nationwide, will accept submissions from February 19 to April 15 of 2025. The company aims to utilize both print and digital newsletters to address various corporate challenges through enhanced internal communication (IC).

Submission Details

Candidates can submit their publications via the "Company Newsletter Award System" during the designated application period. The awards will consider

• - Print Newsletters: Both standalone and serialized articles, covering various formats including special features.
• - Web/App Newsletters: Entries can be based on individual initiatives or entire platforms.
• - Video Newsletters: Focused on content developed for employees, whether as a single project or a series.
• - Special Category: This covers media focused primarily on internal communication, such as anniversary or commemorative publications.

Insights from the Applications

Submission Breakdown

Given the acceleration in digital communication tools, the Web/App Newsletter category noted a rise in participation, now accounting for about 40% of entries, while print media still commands a significant portion of over 50%—indicating its ongoing importance in information dissemination.

Applications by Region

Regions play a significant role in the application's landscape. Over 60% of submissions originated from the Kanto region, well-known for its population and business concentration. The Chubu and Kansai regions followed suit, showcasing a positive inclination towards internal communication practices across the nation.

Company Size Representation

An analysis of submissions based on company size reveals that medium-sized businesses made up 43.8% of entries, reflecting a strong engagement with IC initiatives. Large enterprises followed with 31.3%, while small and very large companies were represented less prominently at 17.9% and 7.1%, respectively.

Industry Participation

Manufacturing industries contributed to nearly half of all entries, effectively utilizing newsletters to enhance workplace culture and share critical information. The service and infrastructure sectors also presented robust participation, highlighting the growing importance of internal communications within larger employee pools.

Thematic Trends

Submission themes have evolved over the past four years, with notable interest in personal introductions, communication enhancement, and company values in the 2025 awards. This trend implies an ongoing commitment to promoting employee cohesion and a deeper understanding of organizational values among teams.

Conclusion by the Internal Newsletter Research Institute

Since peaking at 240 companies in 2020, the rock-solid interest in the Company Newsletter Awards has persisted. The consistent submission rates reflect a rising acknowledgment of how internal communication can address diverse corporate challenges. Insights drawn from the materials confirm increasing expectations around the potential of IC to solve organizational issues. As awareness of IC’s importance rises, more organizations are expected to intertwine these practices with their management strategies.

About the Internal Newsletter Research Institute

The Internal Newsletter Research Institute, part of WizWorks Inc., pushes for a mission to promote positive companies and enhance everyone’s happiness. It serves those keen on deepening their internal communication practices through various initiatives, including a comprehensive information hub, the biannual "Newsletter White Paper," and exhibitions showcasing previous award-winning entries. Recent focuses include seminars with IC experts and events for peer networking across major urban centers, aiming to invigorate the industry.

Upcoming Award Announcement

WizWorks will unveil the winners of the Company Newsletter Awards on August 29, 2025, through their corporate site and the "Newsletter Navigation" platform.

Award Ceremony and Networking Event

To commemorate the achievements of award recipients and facilitate dialogue amongst IC specialists, a ceremony and networking event is scheduled for October 10, 2025, at Shibuya Hikarie. More details will soon be available on the dedicated event page.

About WizWorks Inc.

WizWorks Inc. supports companies in addressing their management challenges through IC planning, production, and consulting. By hosting the Company Newsletter Awards and publishing the "Newsletter White Paper," they advocate for the significance of internal communications, aligning with their vision of promoting benevolent companies for everyone's happiness.