#Germany #Blokees #Nuremberg #Spielwarenmesse #Ultraman

Blokees Showcases Diversity at Spielwarenmesse 2025

From January 28 to February 1, 2025, the Spielwarenmesse, one of the world's largest specialized toy fairs, took place in Nuremberg, Germany, showcasing an array of innovative toy products. Among the standout exhibitors was the Chinese brand Blokees, known for its impressive range of building block figures inspired by globally renowned intellectual properties (IPs) including Ultraman, Transformers, Hero Infinity, Naruto, and Sesame Street.

Blokees attracted significant attention with its distinctive orange logo and a myriad of product offerings. The Blokees Transformer series, in particular, features collections designed to captivate individuals across different age groups. A special highlight was the Sesame Street figurines, which made their debut in Singapore but were exhibited in Nuremberg as well. These figures boast a new style of assembleable design that captures the unique personality of each character, complete with fitting accessories and gameplay elements, promising fans a fresh experience.

The collaboration between Blokees and Sesame Street covers a vast territory, including 40 countries around the world. As the company strives to engage fans globally, it has also created the BFC (Blokees Figure Creators) community. This platform encourages fans to be part of the creative process, sharing their ideas and derivative works.

A key feature of Blokees’ presentation at the fair was the demonstration area for BFC works. Here, creators are able to incorporate elements like aging and battle damage into famous IPs, producing entirely new concepts for building figures, notably for properties like Hero Infinity, Ultraman, and Transformers. This interactivity aims to foster a sense of community among fans and creators alike.

With over 50 licensed IPs globally, Blokees illustrates its innovative capabilities not only in product development but also in global partnerships in the toy industry. The brand's success is backed by robust research and development efforts, securing more than 500 patents that protect its unique product portfolio. Supporting its strategy of