#Japan #Tokyo #Longchamp #My Pliage #Le Pliage

Longchamp's Innovatively Updated My Pliage® Service

In 2023, the renowned French fashion house Longchamp, established in 1948 in Paris by Jean Cassegrain, revitalized its highly celebrated 'My Pliage®' personalized bag service. This initiative has been designed to let customers unleash their creativity and individuality through bespoke products available on their online store. The service, which first reached Japan in 2020, is now globally revamped with exciting new features.

A Creative Playground

'My Pliage®' presents an exciting platform where everyone can craft their ideal bag that resonates with their unique style and personality. This renovation has preserved the option to personalize with leather, fittings, and engravings while introducing two new bag models: a laptop case and a pouch. Customers now have the freedom to select from three body designs—Mini Heart, Big Heart, and Stripe—and add personal messages inside pockets, including expressions like 'READY FOR ADVENTURE!', 'BEST FRIEND FOREVER', or 'I LOVE YOU'.

The revitalized service also offers a diverse palette that celebrates timeless staples along with seasonal must-have colors, allowing customers to find their favorite combinations each season. Dedicated to sustainability, all items are made to order at the atelier in Segre, France, utilizing 100% recycled polyester from PET bottles, combined with high-precision sublimation printing techniques that do not require water.

The Iconic Le Pliage® Legacy

Initially launched in 1993, 'Le Pliage®' is a bag collection designed by Longchamp's second-generation owner, Philippe Cassegrain, who drew inspiration from traditional Japanese origami. For over 30 years, these bags have become icons, loved for their functional beauty and frequently serving as bridges in collaborations across various industries. The newly reborn 'My Pliage®' seamlessly blends playfulness with innovation, vibrancy, boldness, and environmental consciousness, offering customers a unique experience that resonates long after purchase.

Pricing and Specifications

Here are the sizes and base prices for the My Pliage® collection:

• - Notebook Case: H25×W38cm - ¥40,700
• - Pouch: H10×W16×D5.5cm - ¥50,600
• - Shoulder Bag L: H30×W31×D19cm - ¥58,300
• - Top Handle Bag XS: H14×W17×D10cm - ¥58,300
• - Top Handle Bag S: H23×W25×D16cm - ¥64,900
• - Travel Bag L: H35×W45×D23cm - ¥79,200

All bags are crafted from 100% recycled polyester canvas, with cowhide used for handles and flaps. Personalization options include four body designs (Plain, Mini Heart, Big Heart, Stripe), colors, initials with various choices in color and size, dots, leather color, hardware color, pocket messages, and engraved text options.

About Longchamp

Since its inception in 1948, Longchamp has embodied a fusion of authenticity and energy, initially marked by its world-first luxury leather-wrapped pipe. The brand has continued to evolve while maintaining a deep-rooted heritage of over 70 years. Longchamp continues to showcase the style of modern Parisian women thriving with 'joie de vivre'. The launch of iconic collections like 'Le Pliage®' and 'Le Roseau' have solidified Longchamp's reputation in the world of timeless, elegant bags.

Longchamp embraces sustainability with its motto “We produce, we care, we repair.” Since 2019, the brand focuses on developing its 'Le Pliage®' line using recycled materials, achieving a complete transition to recycled nylon by the end of 2022. Under the creative direction of Sophie Delafontaine, the brand introduces prêt-à-porter and accessory collections inspired by French elegance every season. Longchamp remains a family-owned business with over 300 boutiques in 80 countries, including flagship stores in Ginza and Omotesando that opened in July 2019. Maintaining a commitment to craftsmanship, Longchamp has been recognized by the French government as an intangible cultural heritage enterprise since 2007.

For more information, visit Official Online Store. Connect with Longchamp on Instagram and Facebook.