Leighton Meester Enchants as Lady Godiva in New GODIVA Chocolate Campaign

Introduction

GODIVA, a renowned chocolate brand established in Belgium, has always been synonymous with luxury and indulgence. In a bold new campaign titled "Lady Godiva Returns: A Modern Masterpiece is Born," the brand collaborates with actress and singer Leighton Meester to breathe new life into its iconic namesake. The campaign not only honors the legacy of Lady Godiva but also highlights GODIVA's latest chocolate creation, the Masterpiece Collection.

The Campaign Unveiled

Launched across various media platforms including connected TV, social media, and billboards, this campaign features a cinematic short film that showcases the new Masterpiece Collection. In her portrayal of Lady Godiva, Leighton Meester channels elegance and strength, mythologizing the historical figure in a contemporary art heist narrative. Instead of stealing a masterpiece, she restores it, symbolizing the resurrection of a timeless tradition through modern storytelling.

The Masterpiece Collection

GODIVA’s Masterpiece Collection is designed to tantalize the senses. Each chocolate is carefully encased in a crisp outer shell, promising a satisfying snap upon the first bite, followed by the lush flavors hidden within. The collection includes:
- Decadent Dark Chocolate Ganache: Filled with creamy ganache and enveloped in signature dark chocolate.
- Heavenly Milk Ganache: Rich, creamy ganache covered by a thin shell of smooth milk chocolate.
- Silky Smooth Caramel: Infused with Madagascar vanilla and encased in dark chocolate, offering a buttery soft experience.

Celebrating Heritage and Innovation

Steve Lesnard, President of GODIVA, expressed that this campaign marks a significant moment as the brand enters its second century. He emphasized how the Masterpiece Collection marries artistry with innovation, aiming to inspire a new generation of chocolate enthusiasts. "With each Masterpiece, we celebrate GODIVA's rich heritage, while encouraging chocolate lovers to appreciate chocolates as an art form," Lesnard states.

Leighton Meester's Perspective

For Leighton Meester, being part of this campaign holds a profound significance. As she reflects on her role as Lady Godiva, she shares, "Chocolate is one of my favorite simple indulgences, and GODIVA transforms those everyday moments into something truly special. Portraying the role of Lady Godiva has been an incredibly meaningful experience, allowing me to celebrate the joy that the brand represents."

Availability and Pricing

The Masterpiece Collection will be available nationwide starting in fall 2025 with various package sizes priced for accessibility to all chocolate lovers. A 4.1-ounce package will retail for approximately $7.49, while larger sizes will offer more of these exquisite treats at competitive prices.

Conclusion

With this captivating campaign, GODIVA not only resurrects the legend of Lady Godiva but also redefines chocolate indulgence. Through Meester's embodiment of Lady Godiva and the exquisite Masterpiece Collection, the brand continues to celebrate its legacy while adapting to modern tastes. The campaign exemplifies how chocolate can elevate everyday moments into artistic experiences, inviting everyone to indulge in the artistry of chocolate. For more details, visit GODIVA.com or follow their social media pages for the latest updates.

About GODIVA and pladis

Founded in 1926 by Belgian chocolatier Pierre Draps, GODIVA has established itself as a global leader in premium chocolate. Acquired by Yıldız Holding, pladis oversees its operations, ensuring that the brand continues to deliver the highest quality products with an emphasis on heritage and innovation.