#TIGGO 8 #Chery Auto #Crashtest dummy

A Unique Perspective from a Crash Test Dummy at Chery's Crash Test Lab

In a innovate marketing move, Chery Automobile Co., Ltd. has introduced a captivating video that takes audiences through its state-of-the-art crash test laboratory from the unique viewpoint of a recently hired crash test dummy. This imaginative portrayal not only highlights the company’s commitment to safety but also adds a touch of humor by involving the expressive personality of the dummy in a serious industry.

The video begins with the crash test dummy sharing its mixed feelings about its first crash test. Excitement and nervousness are palpable as it humorously recounts its journey into the unknown world of vehicle safety testing. Throughout the video, the dummy expresses pride in its role of protecting lives, which underscores the serious nature of crash testing while making the subject more relatable to viewers.

Chery’s crash test center, a massive facility sprawling over 32,000 square meters with a monumental investment of 150 million RMB, stands as a testament to the company’s dedication to safety. This center is equipped with cutting-edge technology, where a skilled team conducts vehicle tests to develop safe and reliable products. The video emphasizes the superlative safety performance of the TIGGO 8, showcasing its high-strength integrated body structure primarily made of ultra-high-strength steel and advanced warm-formed components from Benteler.

The crash test dummy praises the design's ability to act as a