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Rita's Introduces Refreshing Limeade Frozen Lemonade and Supports Childhood Cancer Fight

Rita's Italian Ice Introduces Limeade Flavor and Supports Childhood Cancer

As the summer season heats up, Rita's Italian Ice & Frozen Custard, renowned as the largest Italian Ice brand globally, has launched an exciting new flavor: Limeade Frozen Lemonade Ice Blender. This refreshing addition joins the lineup of popular Frozen Lemonade Ice Blenders, which include the classic Lemon and Strawberry varieties, providing guests an invigorating way to cool off during the warmer months.

Available for a limited time, the Limeade flavor promises to deliver a zesty and fruity twist, appealing to both loyal fans and newcomers alike. These blended drinks not only quench thirst but also embark customers on a refreshing flavor journey that's perfect for summer.

Committed to Community Support

In addition to introducing new flavors, Rita's continues its long-standing commitment to support families battling childhood cancer through its fruitful partnership with Alex's Lemonade Stand Foundation (ALSF). From May 19 to June 29, Rita's will donate $1 for each Frozen Lemonade Ice Blender sold—up to $10,000. This contribution aims to assist with the travel expenses incurred by families affected by cancer, ensuring they can access essential medical care.

ALSF is dedicated to changing the lives of children with cancer by funding impactful research, raising awareness, and supporting affected families. Guests will find it easy to contribute as they enjoy their sweet treats by opting to make an additional $1 donation in-store. Donors are rewarded with a spot on Rita's Wall of Hope, a heartfelt homage to community spirit and collective support for this noble cause.

Celebrating Community Solidarity

Since 2006, Rita's has made significant strides in fundraising, having amassed over $5.8 million for Alex's Lemonade Stand Foundation through various in-store initiatives. Carmela Hughley, Senior Vice President of Marketing Insights and Innovation at Rita's, emphasizes the importance of these efforts: “Our Frozen Lemonades are a go-to for guests looking to beat the heat, and this year's new Limeade flavor adds a bright, citrusy twist. We’re also honored to continue our partnership with Alex’s Lemonade Stand Foundation to support kids and families affected by childhood cancer. It’s a cause that’s close to our hearts and to the communities we serve.”

Liz Scott, co-executive director of ALSF and mother of Alex, rejoices in Rita's enduring partnership: “We are delighted that Rita's chose to partner with us again this lemonade season! Their dedicated shops and customers truly care about helping kids with cancer.” This collaboration reflects a shared commitment to making a tangible difference in the lives of those battling this illness.

More Sweet Treats

For fans looking to explore more of Rita’s offerings, the Rita’s Ice app opens a world of rewards. New members can enjoy a free small Ice, Custard, or Gelati just for signing up after their first purchase. The user-friendly app is available for download via the Apple or Google Play stores, and offers exciting incentives like free treats and birthday rewards.

Rita's is known for its iconic Italian Ice—a product made fresh daily, with over 80 flavors available in rotation. Alongside their luscious Frozen Custard and signature Gelati, the menu invites guests to indulge in Concretes, Frozen Coffee, Milkshakes, and more.

For additional information about Rita's Italian Ice & Frozen Custard, or to locate the nearest shop, visit their official website at Rita's Ice. Join Rita's this summer to savor the new Limeade Frozen Lemonade Ice Blender while supporting a noble cause that helps children and families in need.