#United States #Handmade #Faribault Mill #Blankets #Faribault, Minnesota

Faribault Mill's Bold Move Against Inflation

In a strategic response to the rising cost of living, Faribault Mill—a renowned name in American textile manufacturing—has officially announced significant price reductions on its beloved lineup of handcrafted products. This initiative aims to make their premium blankets more accessible to consumers while preserving the brand's commitment to quality.

Founded in 1865, Faribault Mill has long been regarded as a pioneer in American manufacturing, known for their exceptional craftsmanship and dedication to using high-quality materials. The recent price adjustments are a testament to the company's innovative approach to overcoming challenges presented by inflationary pressures.

Permanent Price Cuts - What to Expect?

Effective immediately, customers can find permanent price reductions on several iconic products, with reductions reaching up to $100 per unit. Key offerings affected by this price strategy include:

• - Pure and Simple Cotton Blankets: Now available for $145 (originally priced $245 - $345).
• - Pure and Simple Wool Blankets: Priced at $175, reduced from $225 - $345.
• - Popular Cotton Blankets: Including styles like Penobscot, Edgecomb, and more, at $195, down from $245 - $345.
• - Northshore Plaid Wool Blankets: Originally priced between $275 - $375, now lower to $225 per unit.

The reductions are not just numbers; they signify Faribault Mill’s effort to streamline production processes and improve operational efficiencies. President and CEO Ross Widmoyer emphasized this by stating that the team’s hard work over the past few years has led to this beneficial outcome for both the consumers and the company.

The Journey to Viable Pricing

According to Widmoyer, the key to achieving these new pricing levels stems from smart domestic sourcing strategies, substantial investments in advanced manufacturing equipment, and a drive to minimize waste throughout the production chain. This forward-thinking approach has allowed the brand to maintain high quality while reducing costs, facilitating a win-win situation for customers and the business alike.

Rick Dow, Chief Marketing and Business Development Officer, elucidated further on the significance of the price cuts, stating that this change is reflective of the remarkable growth the company has experienced in recent years.

A Legacy of Quality

Faribault Mill’s blankets have echoed throughout American history, from warming pioneers traversing the nation’s vast lands, to providing comfort during tumultuous times like the World Wars. The company holds a special place in the hearts of many, offering products ingrained with tradition and authenticity.

The commitment to using domestically sourced materials is a distinctive feature of Faribault Mill's production ethos. By prioritizing local supply chains, the company not only bolsters U.S. manufacturing but also engages in environmentally conscious practices, all while delivering products designed to last a lifetime.

The Future Looks Bright

The price reduction is just one of many steps Faribault Mill is taking to not just survive but thrive in an increasingly competitive market. With their established reputation and relentless focus on quality, the company looks poised to adapt and flourish even amid economic challenges.

To explore the full range of Faribault Mill's handcrafted products and discover the new pricing, visit their online store at www.faribaultmill.com.

With these new changes, consumers can expect to enjoy enduring quality without the inflated costs.

— Brooke Vane, Vane Co. Communications