Empty Dressy Campaign
2025-05-12 00:50:17

Exciting Cash Back Campaign for Rental Dresses at Empty Dressy in Shibuya

Exciting Cash Back Initiative at Empty Dressy



Empty Dressy, a unique rental dress shop located in the vibrant district of Shibuya, Tokyo, is thrilled to announce its upcoming cash back campaign designed to encourage customers to enjoy its innovative dress rental experience. This self-service fashion hub, which has operated without shop staff since its inception in October 2017, has already attracted over 30,000 visitors. The appeal of shopping without the oversight of staff resonates strongly, as indicated by an insightful survey revealing that 89% of 1,436 respondents preferred a staff-less environment for dress fitting.

Customer Insights on the Staff-less Experience



The concept of trying on dresses without the presence of staff has proven popular among patrons. Here are a few testimonials that capture the essence of this innovative service:

  • - 20s Female (Wedding/Reception/After Party): “I typically struggle with being approached while trying on dresses. The ability to take my time and try on multiple options at my own pace was fantastic.”

  • - 30s Female (Wedding/Reception/After Party): “The absence of staff allowed me to try on dresses without the pressure, which was a huge plus. I loved the freedom I had choosing the perfect look.”

  • - 20s Female (Seijin Shiki/Reunion): “With affordable prices and a staff-less atmosphere, this experience was incredibly enjoyable.”

  • - 30s Business Professional: “Being able to try on dresses without staff oversight made me feel much more comfortable and satisfied.”

This thriving business model, prioritizing customer autonomy, encourages more shoppers to engage with the product while eliminating the stress often associated with traditional retail experiences.

Cash Back Campaign Details



In a bid to amplify this positive shopping experience further, Empty Dressy is launching a Comprehensive Cash Back Campaign, effective May 12, 2025. The campaign features three key components with the potential for participants to receive up to a total cash back of 4,000 yen. Here’s how it works:

1. Social Media Posts


To qualify for cash back, customers must post on Instagram, TikTok, or X using the hashtag #無人でレンタルドレス. Depending on their follower count, they can receive:
- Over 1,000 followers: 1,000 yen
- Over 100 followers: 500 yen
- Under 100 followers: 300 yen
In addition to cashing back, these social interactions help create a community around No-Staff rental.

2. Interview Submission


Participants can submit a written interview (1,200 words) detailing their experience with Empty Dressy’s service. After submission, they’ll unlock a flat cash back of 2,000 yen. The questions cover aspects such as:
- Photos of the dress being worn
- Reasons for choosing a rental dress
- Overall thoughts on the experience
- Suggested improvements
- Messages for future users

3. Refer a Friend


Following the return of rented items, customers can refer friends through a LINE message containing a coupon code. Friends receive a discount of 500 yen on their rental, while the referrer gets 500 yen back. This can be done for up to two referrals.

Campaign Participation Guidelines



Interested customers should ensure they meet certain requirements before participating:
  • - Submissions must be original, not using AI or third-party sources.
  • - Submissions should be meaningful and not repetitive.
  • - Coupons cannot be applied retroactively to previous orders.
  • - Only one or two benefits can be claimed.
  • - Other promotional discounts may be combined, but total cash back cannot exceed the paid amount.
  • - The campaign starts on 2025/5/12 but may end unexpectedly.
  • - Orders made before this date can still qualify if cash back requests are submitted after the campaign begins.

By engaging with this exciting cash back campaign, Empty Dressy invites dress rental shoppers in Shibuya to enter a new era of self-service shopping, where convenience meets cost-effective benefits. With customer satisfaction at its core, Empty Dressy continues to redefine what it means to rent a dress in Tokyo.


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Topics Consumer Products & Retail)

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