V&Co. Beauty Expands with New Hair Care Solutions
V&Co. Beauty, a leader in peptide-infused hair care, is making waves in the beauty industry with the announcement of three new collections designed to serve a greater variety of hair types and needs. Following a successful launch in March 2024, the brand has decided to broaden its range, providing even more options for consumers looking for effective hair care solutions.
This Minnesota-based brand offers products that are not only innovative but also affordable, being accessible through major retailers such as Walmart, Target, Amazon, and CVS. With the addition of the Moisture Collection, Smooth Shine Collection, and Volume Collection, V&Co. Beauty caters to specific hair care needs, empowering consumers to enhance their hair care routines significantly.
Unveiling the New Collections
Each new collection is designed with unique ingredients that address specific hair concerns. For instance, the
Moisture Collection incorporates Coconut Water to replenish hydration, while the
Smooth Shine Collection combines Argan Oil and Avocado for enduring shine and softness. Meanwhile, the
Volume Collection contains collagen to provide effortless volume, catering to those with fine or limp hair.
What sets V&Co. Beauty apart is its proprietary blend of peptides, which has garnered recognition in the beauty world. Peptides, known for their efficacy in skin care, are infused into these hair products to create a rich treatment for hair and scalp health. Beyond typical moisturizing and styling benefits, these powerhouse ingredients work on a cellular level, promoting hydration, volume, shine, and scalp protection.
Celebrating Innovation and Awards
V&Co. Beauty’s commitment to innovation has not gone unnoticed. The brand has received prestigious accolades, including the Marie Claire Hair Award and the SELF Healthy Beauty Award, establishing itself as one of the most promising brands in the hair care sector. Moreover, all of V&Co. Beauty’s collections, including the Curly, Wavy, and Thickening lines, have undergone rigorous clinical and dermatological testing, affirming their safety and effectiveness for consumers.
With the increasing popularity of peptide-rich formulations in both skin care and nutritional supplements, V&Co. Beauty leads the discussion, proving that these beneficial ingredients can transform hair care. Co-Founder Mike Redmond stated, "We are thrilled to expand our offerings and provide consumers with even more unparalleled hair care solutions this year. Our mission is to help everyone forge a confident connection with their hair."
Availability and Pricing
V&Co. Beauty products are competitively priced, retailing between $7.99 - $8.99 for each 12 oz bottle, making them accessible to a wide audience. In addition to mainstream retail availability, the brand can also be found at regional supermarket chains like Safeway, Albertsons, H-E-B, Meijer, and Kroger, ensuring that a diverse range of consumers can easily incorporate these products into their hair care routine.
V&Co. aims to redefine the hair care experience with its scientifically formulated products that cater to various hair types and textures. With a focus on inclusivity and individual beauty, V&Co. Beauty welcomes you into a world where personalized hair care is just a few clicks away.
About V&Co. Beauty
As a family-owned business, V&Co. Beauty prides itself on creating high-performance hair care solutions that are free from harsh chemicals such as sulfates, parabens, phthalates, gluten, and dyes. Their commitment to formulating quality products is reflected in their innovative approach to hair care. V&Co. Beauty believes in the uniqueness of every individual and is dedicated to empowering consumers to embrace their hair’s natural beauty. For more information, visit
V&Co. Beauty.
With V&Co. Beauty’s new offerings, there’s never been a better time to explore the transformative power of peptide-infused hair care.