#Japan #Tokyo #CCCMK Holdings #TAYA Hair Salons #V-Point Service

TAYA Hair Salons Introduces V-Point Service

On June 20, 2025, TAYA Hair Salons, managed by Taya Corporation, in collaboration with CCCMK Holdings and Sumitomo Mitsui Card Company, will officially introduce a new V-point service across all their locations in Japan. This innovative program allows customers to earn V-points when they visit TAYA salons, enhancing their experience while offering them added benefits.

TAYA Hair Salons operate under the philosophy of "beauty that enriches life," providing customers with an atmosphere of tranquility and exceptional hospitality. With 58 salons nationwide, TAYA aims to support clients' beauty journeys by employing beauty life designers—staff members equipped with superior skills and refined insights to elevate customers' appearances through a diverse range of services.

Starting from the service launch date, customers who present their V-point earning card at checkout will earn 1 V-point for every 200 yen spent (tax included). In addition, by using a Sumitomo Mitsui card for payment, they'll accrue further V-points, thus maximizing the rewards they can receive.

Accumulated V-points can be utilized in various ways, not only reducing the cost of hair services (1 point equals 1 yen) at TAYA salons but also redeemable at roughly 160,000 partner locations nationwide and about 100 million Visa-affiliated merchants globally.

To celebrate the launch of this V-point service, TAYA salons will also host a promotional campaign from June 20 to July 31, 2025. By registering on the campaign site and presenting the V-point card during salon visits, participants will be entered into a draw to win 600 V-points, with 600 winners being selected. This is a fantastic opportunity for customers to experience TAYA's services and potentially earn rewards.

The partnership between TAYA, CCCMK Holdings, and Sumitomo Mitsui Card Company is grounded in the commitment to deliver joyful experiences to customers through the V-point service. TAYA's initiative aligns with their goal to innovate and enhance client satisfaction continually.

For more details regarding the V-point service at TAYA Hair Salons, customers can visit the following websites:

• - CCCMK Special Site
• - Sumitomo Mitsui Card Campaign Site

V-Point Service Overview

• - Service Start Date: June 20, 2025
• - Participating Locations: TAYA and Shampoo salons
• - Earning Rate: 1 point for every 200 yen spent (tax included)
• - Usage Rate: 1 point equals 1 yen off purchases

Note: JR Kyoto Isetan location and product sales are not included in the V-point service.

TAYA Loyalty Program Campaign Details

• - Campaign Dates: June 20, 2025, 10:00 AM - July 31, 2025, 11:59 PM
• - Campaign Site: TAYA Campaign Site
• - Campaign Participation: Customers can enter the draw by showing their V-point card for salon services at TAYA during the campaign window.